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Unearthed Paints Unveils Eco-friendly Options

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LOUISVILLE, CO.—Unearthed Paints, a new natural paint company, brings a new vision and sustainable reinterpretations to the paint industry with its exclusive selection of eco-friendly paints. Crafted with minimally processed natural ingredients such as clay, chalk, lime, and Italian marble, the paints are biodegradable, vegan, and 100 percent VOC-free.

All Unearthed paints are tinted with earth and mineral pigments: Ochers, Sienna, Umbers, Ultramarines and Spinels. These pigments give the paint a depth and radiance that cannot be achieved by the chemical colorants used in conventional paints. Pigments are shipped in a powder form, extending the life period of the paint, and eliminating any chemical preservative. Simply add water and mix.

In keeping with Unearthed Paints enduring philosophy to help educate consumers on the benefits of using natural paint, Unearthed is providing full ingredient disclosure for all of its products. While the industry standard is to keep paint formulas and their chemical ingredients top secret, Unearthed products come with a full ingredient list on the front of the labels.

Natural white clay uses earth and mineral pigments that are blended to create a robust palette that is odorless, nontoxic and 100 percent VOC-free. A wide spectrum of hues can be achieved by mixing the 12 available clay colors or by tinting the white Clay Paint with Unearthed pigments. Clay Paint colors are premixed with pigments and can be used pure for rich, deep colors or mixed in Natural White Clay Paint for subtler, lighter shades. Individual Clay Paint colors can also be mixed together to create shades.

For Indoor Applications

Clay Paint contains vegetable casein (vegetable protein) and white clay as binding agents. The combination of these binding agents combines high durability of the coating with a velvet matte surface. Primarily developed for indoor applications, the Clay Paint matte finish is suitable for use on absorbent surfaces such as plaster, stone, concrete, wallpaper, drywall, and fibrous plaster boards. Clay Paint is not recommended for certain permanently humid surfaces, including kitchens and bathrooms.

Redefining traditional milk paint, Vega Paint is made with vegetable casein directly derived from plants, rather than milk casein. Still based on ancient milk paint recipes, Vega Paint has been refined to be dairy free, making this paint more ecological and odor-free compared to traditional milk paints. Made from natural, nontoxic ingredients and 100 percent VOC-free, Vega Paint is a vegan paint also shipped as a dry powder, is easy to use, wipe-resistant, and provides excellent coverage.

Vega Paint features an equally diverse palette of colors with a velvety smooth matte finish. Primarily developed for indoor applications, the Vega Paint matte finish is suitable for use on absorbent surfaces such as plaster, stone, concrete, wallpaper, drywall, and fibrous plaster boards. Vega Paint is not recommended for certain permanently humid surfaces, including kitchens and bathrooms.

Unearthed Paint leverages the natural multiple personalities of limestone with their Lime Paint option. With a proprietary manufacturing process, Unearthed Lime Paint has excellent adhesion and binding compared to other lime paints, essentially becoming a layer of limestone as it hardens on the painted surface. As with all Unearthed products, Lime Paint is made with pure, nontoxic ingredients and is 100 percent VOC-free.

Unearthed Lime Paint embraces limestone’s versatility with finishes that can work together or stand alone. Lime Paint alone has high light reflecting power, while tinted Lime Paint typically has slight variations in color following the direction of application, creating a slightly cloudy look. Lime paint can also be soaped with Marseille Soap following application, creating a slightly glossy surface with increased dirt and water resistance. Lime Paint’s extensive range of finishes and earth and mineral pigment colors available makes it easy to create a look for virtually every taste and décor. Lime Paint is also highly alkaline and therefore naturally resistant to fungus and mold growth, making it ideal for bathroom and kitchen applications.

Clings to Any Smooth Surface

Similar to the tropical lizard it is named after, Gecko Paint’s distinctive feature is its ability to cling to almost any smooth surface. Gecko Paint is based on a mixture of waterglasses, commonly referred to as “liquid glass.” If exposed to air, it takes carbon dioxide out of the air and literally petrifies onto the surface to which it is applied. The specialty of Unearthed Gecko versus any other purely mineral paint is that it can stick to nearly any surface—even glazed tile—thanks to the special mixture of a variety of waterglasses.

So how does it work?  In essence, the binder in Gecko Paint is such a flexible material, that it flows into every little crevice and forms around every unevenness, no matter how small the surface it is painted on. It develops such a huge contact area that physical adhesion forces bind the materials together permanently. Gecko Paint can be used on a wide variety of interior applications, including kitchens and bathrooms.

Based on traditional distemper recipes, Plant Glue Paint is the most economical choice for low traffic areas, producing a breathable finish that contributes to a positive room climate, in addition to being made with natural, nontoxic ingredients and 100 percent VOC-free. Plant Glue Paint can easily be washed off the wall again. This is often desired for historic properties, where layers and layers of paint would otherwise hide the intricate Stucco work. For walls that will stay dry, Plant Glue Paint is a very economical and ecological choice. It is available in natural white, which can be tinted with any of the available earth and mineral pigments.

Go to Unearthed Paints.

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