NEW YORK—As part of its proclamation to make “2009 the Year of Preventive Maintenance,” Stuart Dean, headquartered here, is unveiling a new, sustainable technology that reduces surface-cleaning maintenance costs up to 50 percent and reduces the water, energy, chemicals and labor expended in cleaning. Developed by joint venture partner CSG of Rochester Hills, Mich., the PURETi solution transforms any interior or exterior surface into a material that proactively eliminates grime and bio-film buildup, improves air quality, and eradicates organic malodors.
As part of the agreement, Stuart Dean will serve as the exclusive hospitality sales, service and application partner for the PURETi product line—which includes: PURETi Clear, PURETi Clean and PURETi Fresh. CSG, a leading provider of environmentally-beneficial surface treatments, selected Stuart Dean as its exclusive partner based on the company’s track record of providing effective preventive-maintenance services to more than 10,000 hotels over the past 77 years.
“The idea of using light to clean, not chemicals, may seem too good to be true,” said Jim Degan, CEO of Stuart Dean Co. “However, as with all truly innovative technologies, PURETi surface treatments were developed through years of research and scientific breakthroughs. The end result is a family of sustainable products that greatly benefit the environment while supplying the world with tangible solutions to dirt and odor. Only Stuart Dean is bringing PURETi to hotels around the world.
Cleaning Time Reduced
“By using the most advanced water-based ultraviolet photo-catalytic oxidation (UV-PCO) technology available today, surfaces treated with this technology will need to be cleaned less often and it’s easier when it is done,” Degan said. “With an efficacy of up to three years, PURETi cuts water, energy, chemicals and labor used in cleaning in half, dramatically improving a hotel’s performance and reducing its maintenance while providing a quick ROI.”
Through the use of two transformational technologies, PURETi is comprised of two surface treatments that actually fight the growth of dangerous microbial contaminants nonstop for years. The technology uses light to continuously and proactively break down all organic materials, including grime, bio-film, smog-causing green house gases, harmful volatile organic compounds (VOCs), and stubborn organic odors such as tobacco smoke or fire damage.
“Imagine a hotel that actually cleans itself from the outside in,” said Stuart Dean director of hospitality Greg Schall. “Glass windows that are treated with PURETi Clear create a super-hydrophilic surface, allowing water to sheet away non-organic residue. Stone, stucco, brick, and cement building facades treated with PURETi Clean actively reduce levels of smog, and stone, ceramic tile, painted walls, plastic, and metal surfaces reject organic odors from smoke, the human body and agricultural waste. Even fabrics treated with PURETi Fresh, with as little as two days of exposure to light, will remain fresh smelling and odor free for years—with one application.”
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