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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Number of State Level Green Programs Now at 16 and Counting

NATIONAL REPORT—They are certainly not all uniform and some are managed better than others but the number of state level green lodging programs is growing. Participation in the programs is also increasing. There are now at least 16 states that have some type of green lodging program. The Missouri Hotel and Lodging Assn. just launched a program in that state (see article) and in New York more than 10 state organizations are currently working together as part of the New York State Governor’s Initiative: Green Hospitality Partnership to put together a program (see article). Through online research and interviews with...

Green Globe International, Green Hotel Certification Launch Corporate Membership Program

HERMOSA BEACH, CALIF.—Green Globe International, Inc., the worldwide owner of the Green Globe brand, and Green Hotel Certification have announced the launch of a new Corporate Membership program which is designed to make the Green Globe/Green Hotel Certification duel certification program more affordable for hotel and resort properties. The certification fee of the duel Green Globe/Green Hotel Certification was replaced by a monthly membership fee. “Given current economic conditions in the hospitality industry, a pricing structure that recognizes the challenges in the market but still delivers all the benefits of the two premier international green certification programs will make participation...

Innovative Technologies Sought for HITEC’s GUESTROOM 20X

AUSTIN, TEXAS—Hospitality Financial and Technology Professionals (HFTP) and the GUESTROOM 20X Task Force, a group of hospitality technology leaders and experts, are searching for the latest and near-future technologies for the newest version of GUESTROOM 20X. The 2009 version of GUESTROOM 20X, a special exhibit showcasing the most innovative technologies for the guestroom, debuts at the 2009 Hospitality Industry Technology Exposition and Conference (HITEC) June 23 to 25 at the Anaheim Convention Center in Anaheim, Calif. “Over the past three years, GUESTROOM 20X has garnered a reputation as providing the first glimpse into the possibilities of future guestroom technologies,” said...

GLN Welcomes usfi | GreenWorks as Product Directory Partner

CLEVELAND, OHIO—Hasek Communications, the Cleveland, Ohio-based publisher of Green Lodging News, welcomes usfi | GreenWorks as a Green Product & Service Directory Partner. The company is a source for printed products and services—anything that can be imprinted or screened with a brand. Examples include key cards, stationery, sweaters, coasters, laundry bags, ball caps, towels, coffee mugs and much more. The company offers three Green Earth Key Cards: 1) BioPVC, a vinyl that biodegrades naturally, 2) corn-based plastics, and 3) recycled PVC. Based in Dallas with offices nationwide, usfi | GreenWorks has been in business since 1984. The company’s products are...

Millwood Inn and Suites Awarded Three Green Eco-Leaf Rating

MILLBRAE, CALIF.—Millwood Inn and Suites has earned a three Green Eco-Leaf Rating by completing a 70-point comprehensive eco-audit survey administered by iStayGreen.org—the online social network of environmentally friendly travel. Millwood Inn and Suites becomes the first lodging property in Millbrae to receive the Green Eco-Leaf Rating. Currently, two hotels in Millbrae have been rated environmentally friendly, and Millwood Inn and Suites is the first to complete the comprehensive environmental audit administered by iStayGreen.org. The property earned three Green Eco-Leafs, which is a “Great” rating. All Green Eco-Leaf Rated properties are committed to environmentally friendly initiatives. “Simple changes helped Millwood Inn and...

NTA Annual Convention Breaks Record at Greenest Convention Center

LEXINGTON, KY.—The 2008 National Tour Assn. (NTA) Annual Convention, held in November in Pittsburgh, set a record for the amount of materials that were recycled from a single show at the David L. Lawrence Convention Center. The center is the first and largest certified green convention center in the world. Officials at the convention center reported that everyone who attended the NTA Convention helped to recycle 9.435 tons of material. The figure includes nearly 3.465 tons of composted materials, three tons of cardboard and 2.97 tons of bottles, cans and loose paper. Additionally, 123,500 gallons of water was reclaimed....

Sentiment Toward Green Travel Addressed in Ypartnership Research

ORLANDO, FLA.—While marketers of travel services may gladly bid adieu to 2008, the year ahead promises to be equally challenging as competition for travelers heightens, according to Peter Yesawich, president and CEO of Ypartnership, a leading marketing, advertising and public relations agency serving travel, leisure and entertainment clients. According to research conducted by Ypartnership, the travel intentions of Americans remain robust with 71 percent of active travel households planning at least one overnight trip during the next six months, the same as one year ago. “Our most recent tracking surveys reveal there is still plenty of demand for travel services...

National Restaurant Assn. Forecast: ‘Greener’ Restaurants in 2009

WASHINGTON, D.C.—Research released by the National Restaurant Association shows that Americans are looking for healthier options and “greener” restaurants when they dine out, in addition to an increased interest in value and convenience. Surveys of restaurant operators, customers and chefs indicate that restaurateurs will sharpen their appeal in 2009 in these areas and that restaurants’ responsiveness to customers’ preferences will drive these industry trends, according to the Association’s 2009 Restaurant Industry Forecast. “The restaurant industry is both innovative and resilient, and will remain the cornerstone of the nation’s economy and communities, employing and serving millions of Americans in 2009,” said...

Cambean Taps Plan A to Implement Strategic Marketing Initiatives

MIAMI—Cambean Hospitality, a Miami Beach-based hospitality group that owns and manages four boutique hotel properties in the South Beach area, has announced the selection of Plan A Public Relations & Marketing, Inc. to manage their marketing and communications activities. Plan A will be responsible for increasing exposure and building brand recognition for Cambean Hospitality and their properties, as well as the re-launch of the historic Clifton South Beach as a green hotel in early 2009. “Cambean Hospitality has built a solid reputation for excellence in owning and managing four exclusive properties in the Miami Beach area,” stated Brian Scheinblum, president...

Legacy Hotel Offering Guests ‘Turn On’ Carbon Offset Program

ROCKVILLE, MD.—Spearheading the hospitality industry’s efforts in Montgomery County, Md., to be increasingly environment conscious, the Legacy Hotel & Meeting Centre has launched its environmental program by integrating greener hotel products, cleaner energy, and enticing its guests to live green while traveling by participating in its Turn On service to offset the carbon footprint of their stay. “We are proud of our commitment to both traditional hospitality and contemporary environmental responsibility,” says Eric Siegel, executive vice president of Cohen Companies, the owner group of The Legacy Hotel & Meeting Centre. “We are introducing our 100 percent recycling policy and hope...