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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Green Globe Announces Licensing Agreement for Middle East

MURRIETA, CALIF.—Green Globe International, Inc., the worldwide owner of the Green Globe brand, announced an exclusive five-year licensing agreement with UAE-based Farnek Avireal to utilize the Green Globe brand, an internationally recognized certification label in the tourism and hospitality industry, covering tourism properties within 20 different countries throughout the Middle East. More than 800 businesses in 50 countries have so far received the paperless Web-based Green Globe Certification (GGC), and it is the only one globally in compliance with ISO17021. The GGC is a leading worldwide sustainability certification for tourism businesses and the Green Globe Index tool allows clients...

IH/M&RS, Boutique Media Group to Launch boutique DESIGN New York

WHITE PLAINS, N.Y.—The International Hotel/Motel & Restaurant Show (IH/M&RS) and Boutique Media Group announced the launch of boutique DESIGN New York, a new hospitality interiors fair that will coincide with the 95th annual IH/M&RS in November 2010. Featuring an edited selection of 200 exhibitors, boutique DESIGN New York will serve as an opportunity for interior product manufacturers to showcase the latest in high-end, unique and innovative design products for hospitality. “This exciting new fair fulfills an industry need for an event that caters specifically to the growing boutique hotel community,” said John Russell, CEO of NYLO Hotels, IH/M&RS board member...

Willard InterContinental Wins Condé Nast Traveler 2009 World Saver Award

WASHINGTON, D.C.—Condé Nast Traveler recently announced the winners of the magazine’s third annual World Savers Awards, naming Washington D.C.’s Willard InterContinental overall winner in the City Hotel category, citing the hotel’s commitment to 100 percent wind energy, the environment and communities in need. Condé Nast Traveler’s World Saver Award honors travel companies from around the world for their leadership in social responsibility in five key areas: poverty alleviation, cultural and/or environmental preservation, education programs, wildlife conservation, and health initiatives. The Willard’s award-winning program, Willard InterContinental—The Next 100 Years, is a holistic plan comprised of interwoven...

New Website Integrates Hobart, Traulsen, Baxter Bakery Brands

TROY, OHIO—Hobart announced the redesign of its website. The new site integrates the Hobart, Traulsen refrigeration and Baxter Bakery brands into one seamless front-end user experience from site to site. The interface uses a tab mechanism that highlights all three brands in a cohesive style so Hobart can showcase its full line of commercial food equipment and unique nationwide network of Hobart Service. “The new Hobart site brings Hobart, Traulsen and Baxter together in one online environment,” said Tom Szafranski, president of ITW Food Equipment Group-Commercial. “The updated site provides a seamless connection between the three brands while giving each...

Final Draft Standards for Defining Green Meeting, Event Practices Released

ALEXANDRIA, VA.—The Convention Industry Council (CIC)’s Accepted Practices Exchange (APEX) Panel on Green Meeting and Event Practices recently released the final draft standards for green meetings and events for review and comment by the meetings industry and to ASTM International for review. The process of developing green standards has been a partnership between the U.S. Environmental Protection Agency (EPA), the Green Meeting Industry Council (GMIC) and APEX to answer the need in the meeting and event industry for a uniform measurement of environmental performance. By submitting the standards to ASTM for approval, the standards developed will be accredited standards. The...

Travelers More Familiar With Green Travel But Unwilling To Pay More For It

ORLANDO—U.S. travelers are more familiar with sustainable travel terminology than they were two years ago but remain unwilling to pay more for eco-friendly travel options according to the July travelhorizons, the quarterly consumer survey co-authored by the U.S. Travel Association and Ypartnership. The percentage of American travelers who consider themselves “environmentally conscious” has not changed since 2007 (78 percent); however, there has been a remarkable increase in the percentage who report familiarity with the term “carbon footprint” (from 12 percent in July 2007 to 54 percent in July 2009). Awareness of the term “green travel” also improved from...

Green Meeting Industry Council Adds First Affiliated Chapter

PORTLAND, ORE.—As part of its mission to “transform the global meetings industry through sustainability,” the Green Meeting Industry Council (GMIC) has added the GMIC Oregon Chapter as its first affiliated chapter. “Sustainability, or ‘green meetings’ is not a new concept to Oregon; in fact our communities have been the leaders in this space for many, many years,” says Megan Rooksby, American Express Corporate Meeting Solutions, Oregon Chapter president. “GMIC was founded in Portland, and continues to have an active membership base in this community,” adds GMIC executive director, Tamara Kennedy-Hill. “The meeting and hospitality leaders in Oregon have an...

FreshStay.com Celebrates Addition of Member Number 4,000

SAINT CHARLES, MO.—FreshStay.com will commemorate the addition of its 4,000th certified smoke-free member with a celebration at the St. Charles Comfort Suites on Tuesday, August 4. The team from FreshStay.com, as well as a number of local dignitaries, hotel managers and staff will be on hand to mark the occasion. The St. Charles Comfort Suites joins 3,999 other 100 percent nonsmoking hotels that have reached out to health-minded travelers through FreshStay.com’s search function and integrated online booking option. “We’re proud to join the growing ranks of FreshStay.com and excited to host a smoke-free celebration marking the milestone,” says Natalee Keathley, general...

Travel MONITOR Provides Insight Into Attitudes About ‘Green’ Travel

ORLANDO, FLA.—From lodging brand preferences to leisure travel party composition and emerging attitudes about “green” travel, recent changes in the U.S. economy have resulted in fundamental shifts in the way Americans plan and purchase travel services. The most recent findings may be found in the just-released Ypartnership/Yankelovich, Inc. 2009 National Travel MONITOR, a nationally representative survey of 1,590 leisure travelers conducted during the first calendar quarter of 2009. The 186-page publication, now in its 18th year, contains a comprehensive examination of the travel habits, preferences and intentions of Americans. It serves a strategic planning tool for organizations specializing in marketing...

Renewable Choice Introduces Green Your Event Offset Program

BOULDER, CO.—Renewable Choice Energy, a national provider of renewable energy credits and carbon offsets, has launched Green Your Event to empower meeting and event planners at hotels and event centers to support wind power and carbon reduction by offsetting event facilities, attendee travel, and more. A number of boutique and hotel chain branches kicked off the program last month including Chicago’s Talbott Hotel, Marriott’s Fairfield Inn & Suites, Baltimore; DoubleTree Palm Beach Gardens, Fla., and the Hotels Parisi and L’Auberge Del Mar in La Jolla, Calif. “We chose to be a Green Your Event partner because the program allows us to...