WAYLAND, MASS.—Garden equipment engines produce up to 5 percent of the nation’s air pollution and lawns are depleting our groundwater supplies. Each weekend, tens of millions of Americans mow their lawns, using some 800 million gallons of gas per year and producing tons of air pollutants. According to the U.S. Environmental Protection Agency in 2020, one hour operating a new gasoline lawn mower that doesn’t have a catalytic converter emits the same amount of volatile organic compounds and nitrogen oxide as driving a new car 45 miles. What’s more, lawn care chemicals and pesticides get carried indoors on shoes, paws and air currents, resulting in increased health risks for all—especially children, the elderly and pets.
Fortunately, there is a breakthrough chemical-free and eco-friendly solution called “Pearl’s Premium Ultra Low Maintenance Lawn Seed” mixture (www.pearlspremium.com) that requires a full 75 percent less water and needs mowing only once a month instead of weekly. Sustainable, non-GMO, all-natural Pearl’s Premium—named in honor of inventor Jackson Madnick’s mom—doesn’t just save time, money and water while protecting our health and the health of the environment, it also generates stunningly beautiful dark green and barefoot soft grass ideally suited to residential, commercial, municipal, university and cemetery lawns.
Requiring mowing only once a month, Pearl’s Premium’s breakthrough formula:
- Sequesters 12 times the carbon of ordinary grass to help lessen climate change and extreme weather;
- Needs 75 percent less water and mowing only once a month rather than weekly;
- Outcompetes most weeds without chemicals to be safer for all living things and migrating birds;
- Has been specified as the only grass that can be used at Columbia University’s “Campus Of The Future” in New York because it is the only grass that gets LEED (Leadership in Energy and Environmental Design) Credits under the U.S. Green Building Council, the world’s most widely used green building rating system.
- Grows in all soils and regions and at all altitudes (and is easy to install);
- Yields deep roots that hold more water and go under the frost line to never go brown as a result of either summer heat or winter cold;
- Never requires chemical fertilizer and pesticides that are a leading toxin in our environment, making lawns safer for children, the elderly, and animals while preventing added pollution in our drinking water;
- Stands up to heat (sunny mix); grows in deep shade (shady mix), while creating a lush beautiful organic lawn that stays green all year long;
- Is being utilized in over 600,000 lawns worldwide (Pearl’s Premium grows well in all climates and soils);
- Has won three international and two national innovation awards including the International “MassChallenge for Innovation Prize” (after looking at 446 great inventions coming from 26 countries);
- Is used both for more sustainable lawns and green roofs. More specifically, Pearl’s Premium can be used on the north side of most solar roofs or any roof at 1/3 the cost and 1/5 the wet weight of other green roofs with grass (shading a roof with Pearl’s Premium grass also helps the roof last three times longer, provides added insulation and stops water run-off);
- Doesn’t show yellow dog urine spots if you keep your dog off the grass for the first month while it’s still getting established—a key reason Pearl’s Premium is used in many homes with pets and in dog parks;
- Pearl’s Premium is both a for-profit company and a 501 (c) (3) educational non-profit giving grass seed to child, animal and environmental causes as well as to Habitat for Humanity for Wounded Warriors.
Inventor Honors His Mom
The vast majority of homeowners and property developers consider healthy, attractive lawns an important feature but may not realize that watering, mowing and nurturing these lawns puts both their pocketbooks and their health at risk. As such, it’s no wonder that Pearl’s Premium inventor and CEO Jackson Madnick has become a notable figure among home buyers, facility managers and sustainability advocates alike—including being honored in the past by two different White Houses, the UN, the National League of Cities and Senator John Glenn, among others.
According to Jackson, “My mother, Pearl, sparked my life-long commitment to protect our Planet Earth. I realized that we love our lawns but are addicted to high maintenance lawn care. With input from independent grass seed scientists, we conducted over 10,000 trials of seed mixes to create a U.S. patented solution. Today, Pearl’s Premium rarely, or never, needs watering, grows very slowly and thrives without chemicals. The secret: roots that grow very deep, tapping into naturally occurring moisture and nutrients to produce a healthy, barefoot soft lawn. I encourage you to take the Pearl’s Premium pledge to protect your health while helping to save time, money, water and our planet.”
