ARLINGTON, VA.—As consumers are increasingly changing their diets to plant-based foods, Interstate Hotels & Resorts—a global leader in third-party hotel and resort management—is going beyond traditional menus at the company’s hotels and restaurants this summer through a partnership with Beyond Meat and their famous Beyond Burger.
From July 15 to October 31, 2019, Interstate’s restaurant and banquet menus will feature recipes using the Beyond Burger, a plant-based take on the perfect summer meal. With a mission to create the Future of Protein, Beyond has designed a revolutionary plant-based burger to have the meaty taste, texture and versatility consumers love about ground beef, but with the added health and sustainability benefits of plant-based meat.
With 7.3 million people in the United States alone following a vegetarian-based diet, of which 1 million are vegan, Interstate wanted to reach all guests with menu options that appeal to vegetarians and vegans, as well as meat-eaters by offering more impressive plant-forward entrees that still deliver all the flavor, aroma and beefiness of traditional burgers.
“With the growing popularity of plant-based diets, we set out to find a plant-based burger that people who enjoy meat would love,” said Interstate Hotels & Resorts’ SVP of Food and Beverage, Fernando Salazar. “We found that the Beyond Burger is just that—a product that lets our guests substitute ground beef burgers for plant-based Beyond Burgers, without sacrificing flavor or taste.”
Interstate’s hotels and resorts in the United States will carry the 100 percent plant-based Beyond Burger which contains no GMOs, soy or gluten across lunch, dinner and catering menus, with their own take on recipes using the plant-based meat. Just as no two restaurant menus are alike, no two Beyond menu items will be alike across the high-end portfolio. From enchiladas to meatballs and truffle mac and cheeseburgers, there are no boundaries when it comes to this plant-based addition.
