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Hurricane Relief Boosted with Seminole, Hard Rock Donations

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Seminole Gaming director of brand marketing Britta Kelley hands a wrapped case of bottled water to Kellie Brown, manager of global philanthropy for Hard Rock International and Keith Glennon, advertising manager for Seminole Hard Rock Hotel & Casino Hollywood. 72,000 bottles of water donated by Seminole Gaming and Hard Rock International were trucked to the hurricane impact zone.

HOLLYWOOD, FLA.—On the heels of donating 30,000 hygiene supplies for use by victims of Hurricane Michael, Seminole Gaming and Hard Rock International increased their immediate contribution of relief aid by dispatching 72,000 water bottles to the hurricane zone and delivering a $25,000 check to the American Red Cross.

The 72,000 bottles of water were trucked to the hurricane zone by Hard Rock supplier U.S. Foods for immediate use by victims of Hurricane Michael. The contribution of bottled water is in addition to 30,000 items of soap, shampoo, shower gel, body lotion and conditioner already sent by Seminole Gaming and Hard Rock International to Orlando-based Clean the World, which collects and recycles hotel soap and bottled in-room amenities.

The donated items came from the Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, plus the Seminole Casino Hotel Immokalee located east of Naples.

“Bottled water is in great demand, and we have a large supply on hand that can be distributed immediately to hurricane victims,” said Tracy Bradford, Senior Vice President of Purchasing for Seminole Gaming and Hard Rock International. “As a socially responsible hotel and casino company based in Florida, we are committed to extending aid to our neighbors who have been ravaged by the effects of this catastrophic event.”

In addition, Seminole Gaming and Hard Rock International have made a $25,000 cash donation as part of a joint fundraising effort by NBC 6, South Florida and the Broward County Chapter of the American Red Cross. The money is to be used entirely for Hurricane Michael relief.

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