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Hoteliers Gear Up for Earth Day, Earth Week with Wide Range of Activities


Earth Day is April 22. I have been hearing from some companies and individual hotels regarding their plans. All 11 of Greystone Hotels’ California and Oregon based properties will donate a portion of gross room revenues from Earth Day to the Nature Conservancy. Earth Day will also be an organized day of service for all employees. Kimball International, Inc. is recognizing Earth Day and Arbor Day by continuing its traditional “Trees for Tomorrow” program. For 2016, the program involves a $1 donation for every employee to the Arbor Day Foundation which will plant a seedling in forests on behalf of Kimball employees.

To mark Earth Day, properties in the Valencia Group collection will be joining the community in various efforts ranging from tree and seed planting projects to neighborhood beautification and community garden initiatives. Throughout April, Valencia Group hotels invite guests to toast its food and beverage program’s focus on locally sourced ingredients with a special menu of Sustainable Sips cocktail offerings, which utilize gins, vodkas and whiskeys that have no additives and integrate organic botanicals such as thyme, rosemary, lavender and sage.

A Light Display in the Heart of New York

The Residence Inn New York Manhattan/Central Park and Courtyard New York Manhattan/Central Park will debut a light show titled “The Earth” on the building’s crown on the evening of April 22. The show, at 700 feet above the corner of Broadway and 54th Street in the heart of New York, will feature a digital rendering of the continents rotating around the top section of America’s tallest hotel-only building in celebration of Earth Day. The building’s crown is visible from many vantage points in the New York metro area, including Central Park, Times Square and New Jersey. Currently showing “The Skies”—infrared satellite imagery of actual weather patterns digitized into gently evolving motions—the building housing the eco-friendly hotels utilizes energy-efficient LED lights to display moving images in hues of blue.

At Airlie on Earth Day, a special celebration will be held that includes the unveiling of a Virginia is for Lovers LOVEwork. Made of 96 percent recycled materials, the Airlie LOVEwork exhibits Airlie’s commitment to the environment and sustainable practices.  

The Caribbean Alliance for Sustainable Tourism is asking hoteliers to participate in its Green Week Photo Challenge. Hoteliers should take pictures of environmentally friendly acts carried out during Earth Week and post them on Twitter using #CHTAGreenWeek #EarthDay.

How will your organization be marking Earth Day/Earth Week this year? I would love to know. Call me at (813) 510-3868, or e-mail editor@greenlodgingnews.com.

SWFL Sustainability Summit

I will be moderating a panel discussion at the SWFL Sustainability Summit on April 28. The session is entitled, “Lessons in Lodging Sustainability: Association & Property Best Practices.” Panelists will include: Joe Nugent, Director of Sales & Marketing, Holiday Inn Hotel & Suites, Fort Myers; Dan Murphy, Vice President of Corporate Relations and Membership for the Florida Restaurant & Lodging Association, Tallahassee; and William Mejia, Energy Engineer, The Ritz-Carlton, Naples. The event will be held at the Hyatt Regency Coconut Point in Estero, Fla. Click here for more details. For $10 off of your registration, use the promo code: GreenLodgingNews.  

Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.

Planning Advertising for 2016?

Green Lodging News has added another sponsorship opportunity to its group of opportunities—the Green Lodging Survey. Click here for details! Green Lodging News is also accepting reservations for other advertising spots for 2016. Many excellent spots are available on the website and in the weekly e-mail newsletter. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2016 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com. Media kits can also be accessed by clicking here. Thank you to all of those companies that consistently support Green Lodging News.

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As always, I can be reached at editor@greenlodgingnews.com.