Home Sustainability Groupe GM Relaunches Pascal Morabito Amenity Line

Groupe GM Relaunches Pascal Morabito Amenity Line

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HALLANDALE, FLA.—Groupe GM, a leading international player in the guest amenity sector, has announced the relaunch of its Pascal Morabito Contemporary hotel line. Redesigned to better reflect Groupe GM’s sustainability goals, this specially tailored product range will be available worldwide thanks to Groupe GM’s extensive distribution network.

Pascal Morabito has been an artistic visionary for almost 50 years, creating avant-garde jewelry and sculptures since 1970. He is known for creating masterpieces—and his hotel lines are no exception. In 2000, Pascal Morabito launched his first hotel line with Groupe GM, marking an entirely new venture for him. When designing his collections, Pascal Morabito wanted to create something signature and contemporary.

Morabito currently has two exclusive hotel lines with Groupe GM—the Contemporary line and the Première line—both with attention to detail and flawless execution. As the name suggests, the Contemporary line offers guests a modern take on the traditional hotel line, with a fresh, revitalizing fragrance and sleek product design. The Première line offers guests a subtle blend of luxury and refinement.

Pascal Morabito has elevated the traditional hotel line, placing opulence in the hands of guests across the world. Morabito and Groupe GM both share a dedication to luxury, style, and quality, which has allowed this partnership to prevail for over 20 years. 

Today, the Contemporary line is completely aligned with the Care About Earth Program to better reflect Groupe GM’s sustainability goals.

Small and Large-Size Formats

The eco-responsible Pascal Morabito Contemporary hotel line features products in both small and large-size formats. The range features a fresh fragrance glorified by lemon, geranium, sandalwood, mint, lavender, tonka, thyme, cedarwood, orange and vetyver notes. The smaller-sized options, the new 20 and 30ml bottles are made of 100 percent recycled plastic. The line also features 25 and 35gr bath salts. Roundtable on Sustainable Palm Oil (RSPO) soaps in 20 and 40gr sizes complete the collection.

The line is also available in larger-sized dispensers. The Ecopump is a 300ml dispenser made of 100 percent post-consumer recycled plastic and sealed bio-resin pumps.

The Ecosource, an airless dispenser, is the first cosmetic dispenser guaranteeing formulations without preservatives, which are as gentle for the skin as they are for the environment. Innovative technology enables products to be heated and packed in 375 ml airless sterile refill bags, offering a unique combination of quality, ecology, innovation, and security. The Ecosource is certified EU Ecolabel and Nordic Swan Ecolabel.

The Ghost is a 400ml-sized dispenser. Ghost is fixed on a hidden rail which gives the impression that the product is levitating. This eco-designed, large-capacity dispenser is made from sugarcane. The system is safe, easy to use and thanks to a discreet visibility window, it allows customers to see the remaining amount of product within the dispenser.

Last but not least, the Ecofill will complete the line. This patent-pending, innovative system from Groupe GM is the most eco-friendly, refillable, and traceable dispenser with changeable sealed pouches. It’s a clean, safe, fast, and easy solution with minimal environmental impact. Its refillable pouches are made of only 8g of recyclable plastic for 400ml and can be easily swapped out and changed.

Laurent Marchand, CEO of Groupe GM commented, “We are delighted to be revamping this popular line with our partner Pascal Morabito, to better adhere to our companies’ strong beliefs and standards when it comes to sustainability. This collection of amenities is now more consistent with our Care About Earth program and we believe that it is ideally suited to guests’ needs. We look forward to launching this renewed amenity line in hotels worldwide.”  

The local distributor in the U.S. is Monica Melchor, (954) 909-1705.

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