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Greenview Portal a GSTC-Recognized Tourism Management System

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SINGAPORE—The Global Sustainable Tourism Council (GSTC) is pleased to announce that the Greenview Portal for the Hospitality Industry has become a “GSTC-Recognized System”. It is the first time that a sustainability management system has achieved this status.

Randy Durband, CEO of GSTC said: “This is a significant moment for GSTC as we expand our recognition program to apply to not only standards but also management systems. Last year we welcomed Hilton LightStay becoming GSTC-Recognized for its own portfolio, and this helped pave the way for expanded use of GSTC. By using GSTC-Recognized systems, hotel and tourism companies will now be able to embed the GSTC Criteria, which includes the full range of environmental and social considerations specifically developed for the tourism sector, throughout their management processes and set them on the path of continuous improvement and towards certification. I am delighted that the Greenview Portal is the first such system to gain GSTC-Recognized status now that we have formally expanded into this category.”

The Greenview Portal is an industry-specific system developed by Singapore-based consultancy Greenview that allows hotel companies to track, measure and improve in areas of environmental sustainability and social responsibility at property or multi-site level. The online platform allows hotel owners, operators, and affiliations to track, benchmark, report and improve on various aspects of environmental and social performance.

‘An Important Milestone’

Greenview Founder and CEO, Eric Ricaurte said: “Becoming a GSTC-Recognized System is an important milestone in the development of the Greenview Portal. The investor community’s interest in environmental, social and governance performance is growing, and we are seeing governments proactively pursue solutions to destination management across the value chain. In addition, consumer demand for clearly identifiable sustainable products is increasing, and as a result so is OTA interest in providing relevant content. The GSTC provides the consistent framework under which results can be achieved. This recognition will enable our hotel and hotel company clients to ensure their sustainability programs are fully aligned with the GSTC Criteria and address this stakeholder interest, while delivering tangible value with a practical system.”

Achieving the GSTC-Recognized status means that a sustainable tourism standard or system has been reviewed by GSTC technical experts and the GSTC Assurance Panel and deemed equivalent to the GSTC Criteria for sustainable tourism.

Currently, 11 destination standards, 33 hotel standards, and 31 tour operator standards have achieved GSTC-Recognized status. The status offers the market a proof that these standards adhere to international norms. GSTC Recognition does not ensure that a certification process is reliable, only that the set of standards used to certify are equivalent to the GSTC Criteria. GSTC-Recognized standard owners are encouraged to complete the accreditation process, which assures that the certification process used to apply the standard meets international best practice, transparent, and rigor. List of GSTC-Accredited certification bodies is available here.

For more information on the Greenview Portal please visit www.greenview.sg.

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