Home COVID-19 Difficult News Makes Government Relief Essential—and Needed Fast

Difficult News Makes Government Relief Essential—and Needed Fast

163
0
SHARE
Glenn Hasek

Different recessions have different reasons for happening but there is one thing they all have in common: the need for government stimulus and bailout if necessary, to preserve industries and jobs. The numbers we have all been seeing in recent months and especially recent weeks have been just plain scary and I strongly encourage you to support the efforts of the American Hotel & Lodging Association (AHLA) and other travel organizations in their efforts to get our government to come together on some type of aid for travel. Please write to your congressional representatives to ask for it. This is not a Republican or Democrat issue.

Some facts to consider from the last two weeks:

Disney announced it is laying off 28,000 people in the United States. United Airlines and American Airlines were to begin furloughing 13,000 and 19,000 people respectively this past week. Each one of those layoffs has a trickle down impact on the economy.

The CEOs of 17 of the largest U.S. travel companies joined the U.S. Travel Assn. in a statement pleading with leaders in Washington to advance a subsequent round of legislative relief from the economic fallout of the COVID-19 pandemic. Part of the statement: “We represent an industry that accounts for nearly 40 percent of all the U.S. jobs that have been lost to the coronavirus pandemic—an absolutely staggering figure. With travel spending in the U.S. projected to drop more than half a trillion dollars this year, travel employers—83 percent of which are classified as small businesses, including large numbers of our own franchisees—are struggling to keep their doors open.”

As I was writing this I received the following: “COVID RELIEF NOW, a new coalition of nearly 225 major public and private sector groups across the U.S., today called for “No Recess without Relief” imploring Congress to not leave town for the 2020 elections without passing additional COVID economic relief—stating millions of jobs and survival of small businesses as well as vital government services are on the line.”

A recent survey of AHLA members showed that the hotel industry remains on the brink of collapse because of the pandemic. Results show 68 percent of hotels have less than half of their typical, pre-crisis staff working full time, and without further governmental assistance, 74 percent of respondents said they would be forced to lay off additional employees.

Finding a Way to Manage

With all of that said, the travel industry is crawling back and figuring out ways to utilize improved testing, technology and operational procedures to make travel—and yes, even meetings—possible again, even without a ready vaccine. Pay attention to news developments and your competitors closely in the weeks and months ahead.

At the end of the day, we all still must practice social distancing, masking, sanitizing, etc. Otherwise, there will be no end to this madness. A report this past week showed the virus still rising in 28 of 50 U.S. states—even after all these months!

A Question from a Reader

We are all implementing new protocols to ensure all surfaces and devices are sanitized. Do you know how we can test if the job has been done correctly? I’ve seen lamps to check for bacteria or other materials, but don’t know if that works or where to get them. Which will be the most practical way to do random tests at our hotel rooms without expending thousands of dollars? Send your thoughts to greenlodgingnews@gmail.com and I will share them with our reader.

Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Get in the Green Suppliers Spotlight!

Green Lodging News, lodging’s leading environmental news source, publishes Green Suppliers Spotlight, an e-blast to 25,000 subscribers that features the lodging industry’s leading green products and services. The e-blast features multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)

Green Suppliers Spotlight is published weekly on Thursdays to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)

Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each month, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs.

Planning Advertising for 2020 or 2021?

Green Lodging News is accepting reservations for advertising spots for 2020 and 2021. Many excellent spots are available on our website and in the weekly e-mail newsletter. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2020 or 2021 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com. Media kits can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.

Newsletter & Green Supplier Spotlight Circulation

The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 25,000. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail greenlodgingnews@gmail.com to be added to our list.

Green Lodging News & Social Media

Green Lodging News now has 1,797 Twitter followers. Thank you to all of those who follow our tweets. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. More importantly, participate with your comments. Green Lodging News is also on Facebook. Be sure to “Like” us there. Green Lodging News now has 983 Facebook likes.

As always, I can be reached at greenlodgingnews@gmail.com.

LEAVE A REPLY