LAS VEGAS—Standard Fiber LLC, a global innovator and supplier to the bedding and home textile industries, announces Chad Altbaier has joined the company in the newly created role of Chief Commercial Officer (COO). Based out of the company’s Burlingame, Calif. office, Altbaier will lead the sales, marketing, product innovation, and business expansion functions across all distribution channels, outside of the mattress industry.
“We’re beyond excited to have Chad join us, expanding on our successes and building an even stronger global organization,” said Sandy Gray, CEO of Standard Fiber. “He brings twenty years of broad industry experience and relationships in the retail, hospitality and apparel industries with a proven track record of starting and leading business units. In just the few short weeks that he’s been part of our team, he has already made an impressive impact.”
Altbaier has spent most of his career working in the home textiles and apparel categories, with a focus on natural and synthetic fills with Downlite, and most recently, Allied Feather + Down.
“I’m thrilled to be joining Standard Fiber,” said Altbaier. “I’ve known the company for many years and have had tremendous respect for its business growth, and the dedicated focus it places on its customers’ success. The company’s recent expansion into adjacent products for the mattress, healthcare and pet industries has been beyond impressive. I’m grateful to be able to work with such a talented team on a global scale to deliver unmatched innovation, technical expertise, service, and value to its customers.”