KINGSEY FALLS, QUEBEC—Cascades announces the appointment of François David, currently Vice President of Sales for its Tissue sector, to the position of Vice President, Communications, Public Affairs and Sustainable Development.
A graduate of the University of Sherbrooke, where he earned a Bachelor of Business Administration with a major in Marketing, he has a rich and diverse professional background. Throughout his career, he has worked in five different industries, within small, medium, and large companies, developing solid expertise in marketing, sales, innovation, brand management, and communications. He has been with Cascades for over six years.
Recognized for his ability to mobilize teams, his sense of human relations and his strategic vision, François David will play a key role in the company’s influence and in the implementation of its new sustainable development plan, the most ambitious to date.
“François is a unifying leader who knows how to build high-performing and committed teams. His human approach, his ability to create lasting relationships of trust and his strategic vision will be important assets for the continuation of our transformation,” said Hugues Simon, President and CEO of Cascades.
