Home Air Quality 85 Percent Surveyed Prefer Smoke-Free Indian Casinos in S. California

85 Percent Surveyed Prefer Smoke-Free Indian Casinos in S. California

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WESTLAKE VILLAGE, CALIF.—A large majority—85 percent—of gaming customers at Indian casinos in Southern California report that they would prefer a smoke-free environment in these casinos, according to the J.D. Power and Associates 2008 Southern California Indian Gaming Casino Satisfaction Study.

The inaugural study measures overall customer satisfaction based on performance in five key measures (listed in order of importance): gaming (33 percent), facility (27 percent), cage cashier/ticket redemption machine (17 percent), arriving/parking (15 percent), and beverage service (9 percent).

“Most casino customers have grown accustomed to dealing with large volumes of cigarette smoke in the air, but an overwhelming percentage indicate they would prefer to play in a smoke-free environment, which presents a major opportunity for improvement for casinos,” said Sam Thanawalla, director of the global hospitality and travel practice at J.D. Power and Associates. “While some establishments have already begun implementing smoke-free gaming areas in their facilities, customers may not be aware that this is an option. Those casinos that provide smoke-free gaming areas and also do a good job of educating consumers about them could benefit from increased attendance and higher satisfaction.”

The study also finds that a very low percentage—approximately 6 percent—of Indian casino customers in Southern California are “highly committed” to any one casino. On average, players make seven visits to Indian gaming casinos within a six-month period. Casino customers tend to visit more than one Indian gaming establishment during this time period, rather than return to the same casino each time.

The 2008 Southern California Indian Gaming Casino Satisfaction Study measured customer satisfaction of gaming players of Indian casinos in Southern California. Casinos included in the study have a minimum of 2,000 slot machines. The study is based on 1,766 responses from gaming players who visited an Indian casino in Southern California between December 2007 and June 2008. The study was fielded in May and June 2008.

Go to J.D. Power.

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