Barry Sternlicht’s Starwood Capital Group is at it again with its 1 Hotels brand. This past week the Group announced the opening of 1 Hotel San Francisco. The hotel joins six other 1 Hotels currently open in South Beach, Manhattan, Brooklyn Bridge, West Hollywood, Sanya (China), and Toronto. 1 Hotels are in development in Nashville, Hanalei Bay (Hawaii), Cabo San Lucas (Mexico), Paris, London, Mission Bay (Calif.), Elounda Hills (Crete) and Melbourne.
1 Hotels is certainly one of our industry’s greenest brands. Its website describes its hotels as a place “where architecture adopts the natural curvature and fluidity of its surroundings, biophilic design details blur the lines between interior and exterior, culture inspires connection, nature drives nourishment—and everything comes into perspective.”
Unique green design is certainly a strong feature of 1 Hotels. At the LEED certified 1 Hotel Central Park, for example, “living” green design is incorporated at every turn. Moss grows in hallway planters throughout, Kokodema (Japanese for “moss ball”) hangs in the lobby, and a three-story living green façade greets you upon arrival.
At the 1 Hotel San Francisco, which has 186 guestrooms and 14 suites, and which was developed in partnership with Pebblebrook Hotel Trust, the hotel pays homage to the regional environment with an earth tone color palette, raw materials, and layered textures. The reclaimed wood lobby floor is fashioned from lumber salvaged from historic barns and industrial buildings. Sustainably sourced redwood salvaged from the original San Francisco Bay Bridge adorns elevator landings and corridors. Native greenery, exposed brick, warm terracotta accents, and rustic stones introduce elements of the natural world while referencing the city’s unique urban ecology. All hand-loomed rugs and carpets are created from natural plant fibers and recyclable wool. Other features, including the bar, latticework, and bar façade, are created from concrete, responsibly crafted by a local family-run business amid salvaged driftwood artwork.
Terrene Emphasizes Local, Fresh, Organic
Terrene, the indoor-outdoor café & lounge offering shareable plates, echoes the refinement and natural simplicity of the 1 Hotels brand. Drawing inspiration from the region’s renowned legacy of culinary innovation, its menu is rooted in an abundance of local, fresh, organic, and sustainably sourced natural ingredients. Fresh ingredients for curated dishes and craft cocktails grow on the rooftop chef’s garden while beehives facilitate on-site honey production. Terrene, which will open to the public later this summer, will showcase a comprehensive selection of organic tequilas and mezcals, alongside an assortment of biodynamic wines from the Sonoma and Napa Valley regions and local craft beer and microbrews.
The property offers guests the opportunity to relax and recharge in a unique urban sanctuary. On-site facilities include a full-service Bamford wellness spa rooted in 1 Hotels’ core mission of fostering a closer relationship with the natural world. The Field House is open 24/7, featuring state-of-the-art weight training and cardio equipment, including Peloton bikes for personalized experiences. Guests can enjoy the Audi Electric Vehicle Experience by taking advantage of the house car or test driving the Audi e-tron, the Official Electric Vehicle of 1 Hotel San Francisco, during their stay.
“1 Hotel San Francisco is an inspiring example of what our brand stands for,” said 1 Hotels Founder and CEO & Chairman of Starwood Capital Group Barry Sternlicht. “It is a tangible extension of our vision and purpose: to place holistic wellness at the forefront of our operations for our guests, local communities, and the planet. This vibrant and eclectic city has long been at the forefront of driving sustainable change in architecture and design. Inspired by that rich history, our goal is to infuse an urban oasis with the natural beauty of the Northern California landscape and the sensibility of this dynamic community.”
“We are very excited to be partnering with the 1 Hotels team to bring a new level of service and luxury hospitality experience to San Francisco,” said Jon E. Bortz, Chairman, President, and CEO of Pebblebrook Hotel Trust. “Pebblebrook is committed to ensuring our hotels are operated in an environmentally sustainable manner, and that the sociocultural fabric of the communities in which our properties reside is celebrated. As a leader in luxury sustainability, 1 Hotel San Francisco will also set a new standard of excellence for its commitment to sustainable initiatives and the greater San Francisco community.”
1 Hotels is operated by Starwood Capital Group’s SH Hotels & Resorts.
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