MANCHESTER, N.H.—Xeros announced a new brand identity and new website. The new look website is intended to better align Xeros’ branding and image to match its mission to convert the traditional world of aqueous washing to Xeros polymer bead cleaning.
Xeros is an ultra low water cleaning system with potential applications wherever a large quantity of fresh water is the primary cleaning medium in conventional technology. Initially, Xeros has piloted and developed a system for the commercial laundry industry for roll-out during 2013, and the company is also planning to enter the $100 billion-valued domestic laundry market.
Conventional laundry has always needed a lot of fresh water. Xeros polymer beads replace the majority of that water. As a result, Xeros bead cleaning results in major savings in water use, heating power, detergent and effluent production—yet still superior cleaning results. The benefits include:
• Uses up to 70 percent to 90 percent less water than traditional washing machines;
• Consumes approximately 50 percent less chemicals than traditional methods;
• Can reduce energy use up to 50 percent;
• Minimizes carbon footprint; and
• Patented Xeros beads capable of hundreds of washes before reaching life span, which are then collected and recycled.
The new website is divided into seven main sections: Polymer Bead Cleaning, Environmental Benefits, About Xeros, Partners, News & Press, Frequently Asked Questions, and Xeros North America.
“The new look brand focuses squarely on our novel platform of bead cleaning in a fresh and compelling fashion,” said Bill Westwater, chief executive of Xeros. “We are confident that our future customers will come to recognize and associate our brand with Xeros’ patented bead cleaning products and processes.”
Click here for more details.
