LOS ANGELES—Wellness Tourism Worldwide, a leading wellness travel business, announced a signed partner agreement with the World Food Travel Assn., the world’s largest organization for the food tourism industry, with 18,000 members in 135 countries.
Both organizations are joining together to develop, educate and promote food, culinary and agritourism as an important part of wellness travel experiences. Both food and wellness travel are hot trends that are changing the way leisure travelers experience vacations. More than one of the hottest trends, wellness tourism is a growing and lucrative niche.
Wellness vacations are used to jump-start a health regimen, detox from unhealthy habits, de-stress and learn behaviors. Wellness and wellness tourism have gained tremendous acceptance from consumers and businesses to destinations, travel, hospitality and real estate industries to food tourism suppliers, sellers and product distributors.
The partnership agreement signed between the two organizations aims to provide a broader understanding of wellness travel and the important role of food, culinary and agritourism in well-being.
Groups Agree to Support One Another’s Marketing Efforts
The two groups will promote the synergy and complementary aspects between Wellness Tourism Worldwide, a market leader in wellness tourism, and World Food Travel Assn., the global membership association providing leadership, networking and business development in food travel.
By pooling in-depth knowledge of customers and their expectations associated with wellness vacations, the two organizations will provide leadership to destinations, travel suppliers, and travel sellers in the promotion of food and wellness tourism.
“Food is critical to being vibrant and healthy and it is also an important part of the travel experience,” says Wellness Tourism Worldwide’s founder, Camille Hoheb. “Food travel provides a sense of place and cultivates a deeper connection to land and a sustainable world which extends the mission of Wellness Tourism Worldwide to improve well-being and economic growth through travel.”
“A food, culinary or agritourism experience gives individuals, friends and family a time to learn about cultures and healthy food, connect to their food source and engage with each other while breaking bread and having a wonderful time,” says Erik Wolf, executive director of the World Food Travel Assn. “Wellness Tourism Worldwide is the perfect partner for our members to expand their business within this sister niche.”
Go to Wellness Tourism Worldwide and the World Food Travel Assn.
