NEEDHAM, MASS.—TripAdvisor, the world’s largest travel site, today announced its commitment to launch a set of industry-leading actions, including changes to its policy on selling tickets to animal attractions, and the launch of a new education portal to help inform travelers about the standards of care for wild, captive, and endangered species in tourism and their interactions with tourists, and their impact on wildlife conservation.
TripAdvisor and its Viator brand will discontinue selling tickets for specific tourism experiences where travelers come into physical contact with captive wild animals or endangered species, including but not limited to elephant rides, petting tigers, and swim with dolphin attractions.
While some attractions will cease booking through TripAdvisor immediately, the company plans to have both the educational portal and booking policy changes fully launched and implemented by early 2017.
TripAdvisor is also committing to the development and launch of an education portal linked to every animal attraction listing on TripAdvisor. The portal will provide links and information on animal welfare practices, helping travelers to write more informed reviews about their experience, and to be aware of opinions that exist on the conservation implications and benefits of some tourism attractions. In turn, TripAdvisor believes that better reviews will enable travelers to make more informed booking decisions and improve the standards of animal care in tourism worldwide.
Numerous Points of View from Experts
The content on TripAdvisor’s education portal will provide numerous points of view from experts in the fields of sustainable tourism, animal welfare, wildlife conservation and the zoological and marine sciences. Initial partners include the trade accreditation organization Association of Zoos and Aquariums; the conservation organization Global Wildlife Conservation, Asian Elephant Support and Think Elephants International; tourism experts ABTA—The Travel Association, Pacific Asia Travel Association (PATA), Sustainable Travel International and the TreadRight Foundation; academic leaders in the sciences of animal conservation and animal welfare like Oxford University’s Wildlife Conservation Research Unit (WildCRU) and animal welfare groups including People for the Ethical Treatment of Animals (PETA) and World Animal Protection.
“TripAdvisor’s new booking policy and education effort is designed as a means to do our part in helping improve the health and safety standards of animals, especially in markets with limited regulatory protections,” said Stephen Kaufer, President and CEO, TripAdvisor. “At the same time, we want to celebrate those destinations and attractions that are leaders in caring for animals and those in the tourism industry who help further the cause of animal welfare, conservation and the preservation of endangered species. We want to thank the dozens of trade groups, academics and nongovernmental organizations who helped us design our path forward as a company.”
“TripAdvisor’s leadership position in travel means we can help educate millions of travelers about the diverse opinions that exist on matters of animal welfare,” added Kaufer. “We believe the end result of our efforts will be enabling travelers to make more thoughtful choices about whether to visit an animal attraction and to write more meaningful reviews about those attractions.”
Booking Policy
For several years, Viator has supported animal welfare standards in its booking policies, inclusive of a prohibition on bookings where captive wild animals are killed or injured for blood sport. Building on those initial standards, the following changes and amendments were made to TripAdvisor and Viator’s booking policy concerning animals:
TripAdvisor and its Viator brand will no longer sell tickets to, or generate booking revenue from, specific attractions where tourists come into physical contact with captive wild animals or endangered species, including but not limited to elephant rides, “swim with” programs where tourists touch or ride on dolphins, the petting of captive wild or endangered species, etc.
For attractions that can provide evidence that they are in-policy, but were impacted by today’s decision, TripAdvisor and Viator will implement an appeals process to re-establish ticket sales to certain experiences that may have been excluded through its booking policy update.
The policy includes several exemptions, including:
• Domestic animals, e.g. horseback riding, children’s petting zoos with domestic animals like rabbits, etc.
• Aquarium touch pools used for education purposes where tourists are under the supervision of zoo, aquarium and or wildlife officials;
• Feeding programs where tourists are under the supervision of zoo and or wildlife officials; and
• Voluntourism programs for endangered species preservation at zoos, aquariums or sanctuaries where it is possible that there might be some level of physical interaction with an animal.
Listings, Reviews & Education
For years, as a matter of practice, TripAdvisor prohibited listing or the publishing of reviews for businesses that used captive wild animals or endangered species for blood sport, e.g. bullfights, captive hunts, etc. That policy will continue to stand.
TripAdvisor remains committed to its philosophy that travelers have the right to write about their travel experiences—be it positive or negative. With millions of travelers submitting more than 380 million reviews and opinions to TripAdvisor, the company continues to believe that its community of contributors can serve as a check-and-balance on matters of quality, customer service, and social issues—such as how animals are treated in the tourism industry.
For this reason, all animal attractions that meet its standard listing guidelines will continue to be displayed on TripAdvisor in order that travelers can review those establishments, regardless of whether they meet the company’s criteria as a booking partner.
By early 2017, every attraction listed on TripAdvisor that involves animals will be identified with a “PAW” icon that will link to an education portal that will present all sides of the animal welfare issue from top accreditation trade groups like the U.S.-based Association of Zoos & Aquariums; animal welfare activist groups like People for the Ethical Treatment of Animals (PETA) and World Animal Protection; and experts in tourism who have studied animal and wildlife issues like ABTA—The Travel Association, Sustainable Travel International and the Pacific Asian Travel Association (PATA). It will also provide opinions, research and insights on wildlife conservation, guided by Oxford University’s WildCRU, Global Wildlife Conservation, Think Elephants and Asian Elephant Support.
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