INTERNATIONAL REPORT—WHOLE WORLD Water, a new social enterprise set to launch on World Water Day, March 22, 2013, announced today its sustainable business model that partners with the hospitality and tourism industry to collectively address one of the world’s most pressing issues—access to safe and clean water.
Leveraging the potential of the hospitality and tourism industry to spur global change, the model encourages spas, hotels, resorts and restaurants to filter, bottle and sell their own water, and contribute 10 percent of the proceeds to the WHOLE WORLD Water Fund; a fund benefiting clean and safe water programs around the world. An exclusive bottle created by world renowned product designer Yves Behar and fuseproject will serve as the recognizable icon for the campaign, and ClimateCare, pioneers in climate and development projects, and results based financing, will manage the Fund.
“Since 2008, Soneva Resorts, Residences and Spas have banned imported water in favor of bottling its own filtered water,” said Sonu Shivdasani, founding member of WHOLE WORLD Water. “Revenues were contributed to clean drinking water initiatives whose work has meant water access for over 600,000 people previously denied. Our resorts have proved that this solution works. We are proud to have inspired this global campaign and been able to provide initial seed capital through The Soneva SLOW LIFE Trust to launch this exciting initiative.”
An Achievable Goal
“The United Nations has proclaimed 2013 the Year of International Water Cooperation to raise awareness of the fact that nearly 1 billion people do not have access to safe and clean drinking water. Working together with the hospitality and tourism industry, we can see this issue solved within our lifetime,” said Jenifer Willig co-founder of WHOLE WORLD Water.
Industry leaders Soneva, Virgin Limited Edition, Virgin Hotels, Banyan Tree, Auberge du Soleil, Tao Restaurant Group, The Ritz-Carlton Charlotte, The Ritz-Carlton Lake Tahoe, Oberoi Hotels and Resorts, Dusit Hotels and Resorts, JetWing Hotels, and The Ranch at Live Oak Malibu have joined the campaign.
“At Virgin, we believe business must be a force for good, using its influence and resources to help find solutions to some of the world’s major issues,” said Sir Richard Branson, founder at Virgin Group and advisor to WHOLE WORLD Water. “This model reduces shipping pollution, financial and environmental costs, and it’s good for business.”
“The WHOLE WORLD Water model is designed to combat environmental, health, and economic issues, as it delivers radical change and drives a more robust bottom line across the industry,” said Karena Albers, co-founder of WHOLE WORLD Water. “We estimate that with scale, the hospitality and tourism industry can contribute $1 billion per year or more to help eradicate this global issue.”
WHOLE WORLD Water is currently accepting new members to join its existing group of industry leaders. Industry members are invited to visit www.wholeworldwater.co to learn more about the initiative, and to become a member of WHOLE WORLD Water. Also be sure to visit Sir Richard Branson’s blog.