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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Wellness Travel: How to Tap into This Colossal Market

According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion in 2022 and is expected to reach $923.6 billion in 2023. (Some other agencies estimate this value to be even higher, topping the charts in the low to mid trillions). Further, North America dominates this market share at nearly 40 percent. In a post-pandemic world, the focus on health is only expected to grow, which means wellness travel is leaving a permanent mark on the hospitality industry. From massage to meditation to mineral springs, wellness travel encompasses a vast range of products...

Journeying With an Aim: How Is Purposeful Travel Changing Hospitality?

NATIONAL REPORT—It is no secret that the hospitality industry has undergone many changes over the last few years. Simultaneously, the global health crisis and economic challenges made consumers undergo certain behavior changes. These consumer changes, responsible travel organizations, conservation NGOs, and purpose-driven travel bloggers together contributed to incorporating sustainability and purpose into travel habits. Travelers today are thinking twice before they embark on an adventure. The conversation around travel and sustainability grew, working to minimize the negative effects of tourism and turn travel into a positive force around the world. According to Forbes, purposeful travel is expected to be one of the...

The Importance of Green Touch Points Before, During & After a Guest’s Stay

What grade would you give your hotel(s) when it comes to engaging guests in sustainability efforts? Think about your guests’ entire experience—from the moment they learn about your property, to the point of reservation, check-in, their stay with you, to the moment they check out. Where are there missed opportunities to let your guests know about what you are doing to minimize your property’s environmental impact? Oftentimes, hotels do a lot to reduce their energy and water consumption and reduce waste, but it is back-of-the-house activity. Or maybe it is right in a guest’s face, but they do not know...

Travelers Will Pay 10 Percent Extra for Sustainable Travel Despite Cost-of-Living Crisis: Euromonitor Report

INTERNATIONAL REPORT—Nearly 80 percent of travelers will pay at least 10 percent more for sustainable travel features despite the cost-of-living crisis, a Euromonitor International report has revealed. Forty-one percent of travelers are also prepared to pay more than 30 percent extra for adventure and eco-tourism, according to the Voice of the Consumer: Lifestyles Survey, mentioned in Euromonitor’s newly released Sustainable Travel Index 2023. Europe dominates the Sustainable Travel Index 2023 taking the top 17 places. Sweden continues to top the chart, with Finland second and Austria in third. South American destination, Uruguay, has made the top 20 for the first time, moving up 15 places from...

Startup Software Company BeCause Partners with Booking.com

COPENHAGEN, DENMARK—BeCause, a startup enterprise software company transforming how the hospitality, travel, and tourism industries manage their sustainability data, has announced a new partnership with global online travel platform Booking.com. Through a dedicated API, the partnership will make it possible for Booking.com to receive updated data in real time about accommodations that have earned an array of more than 40 recognized third-party sustainability certifications. This will enable the company to more efficiently present reliable, up-to-date information about those accommodations with a third-party certification, so travelers can make a more informed choice for their next trip. The ability to transparently communicate credible...

Print Plast Announces Launch of Wooden Hotel Key Cards

INTERNATIONAL REPORT—Print Plast announces the launch of its new wooden hotel key cards. The hospitality industry has traditionally relied on plastic hotel key cards, contributing to the global plastic waste problem. The new wooden hotel key cards are a game-changer, offering a sustainable alternative without compromising on functionality or design. The wooden hotel key cards are made from sustainably sourced wood, a renewable and biodegradable material. This shift from plastic to wood is expected to significantly reduce the industry’s plastic waste. For every million traditional key cards replaced with wooden hotel key cards, Print Plast can prevent approximately five tons of plastic...

1 Hotels Launches Certified Sustainable Gatherings

MIAMI—1 Hotels, the mission driven luxury lifestyle brand, is introducing Certified Sustainable Gatherings, a new approach that offers the opportunity to create unforgettable events that are designed to minimize environmental impact. Whether it’s a corporate event, gala, meeting, wedding or private celebration, Certified Sustainable Gatherings provides a one-of-a-kind opportunity to bring a vision to life while working in harmony with the planet. At 1 Hotels, commitment to sustainability has always been at the forefront of event (and meeting) planning. The newly introduced Certified Sustainable Gatherings offers clients the opportunity to plan an event that is fully dedicated to eco-consciousness. 1...

The Washington Post Creative Group & Marriott Bonvoy Collaborate for Second Year to Highlight Regenerative Travel

BETHESDA, MD.—As the nation’s appetite for travel accelerates, travelers are embarking on more purposeful adventures, discovering destinations that connect them to new people, places and experiences. The Washington Post Creative Group and Marriott Bonvoy, Marriott International’s award-winning travel program and marketplace, recently announced a second year of their award-winning collaboration highlighting “regenerative travel,” the practice of planning trips that benefit local communities, economies, and the environment, enriching both the destination and the traveler. Content from the extended collaboration includes visually driven immersive articles and videos that follow the surprising personal journeys of a new generation of travel storytellers in...

How Hotels Can Attract the Growing EV Customer Base

The hospitality trade is experiencing another strong year in both leisure and business travel, continuing its rebound. “The post-pandemic urge to travel remains strong, which should drive continued growth in 2023. In the U.S., RevPAR was up 8.1 percent in 2022 from 2019, and Europe was up 6.1 percent for the same period,” according to EY. Combine this with record growth in electric vehicle sales and you have the recipe for a year in which it is likely that more EV drivers will be staying at hotels than ever before. What’s missing from this recipe is the current lack of...

Some Ways Social Media Can be Used to Promote Sustainability Practices

NATIONAL REPORT—Social media has become such a powerful online space that it is used for various purposes, including driving change and influencing behaviors. When it comes to promoting sustainability practices, social media is an unparalleled online space that you can use to educate, inspire, and engage a wide audience. Since there are millions of active users on various social media platforms, these platforms are ideal to encourage and promote sustainable practices among a wide audience. Let us explore a few ways social media can be used to promote sustainability practices. Define Your Sustainability Goals & Messaging Before you dive into promoting...