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Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Kimberly-Clark Joins Forces with World Wildlife Fund

DALLAS—Kimberly-Clark, a leader in sustainably-made personal care products, announced a unique three-year agreement and collaboration with World Wildlife Fund (WWF) designed to raise awareness of the importance of choosing products that use fiber from responsibly managed forests. As part of the new “♥ YOUR  PLANET” (“HEART YOUR PLANET”) campaign, the company will display WWF’s iconic logo on its paper towel, facial tissue and toilet paper products sold in North America. |This initiative is part of an eight-year partnership between the two organizations, and is a natural next step in advancing responsible forestry through consumer education and engagement. The WWF logo will be...

Radisson Blu Launches Blu Planet for Meetings

BRUSSELS—Radisson Blu, the hotel brand driven by innovation and design, is launching Blu Planet for Meetings, making meetings carbon-free at Radisson Blu hotels worldwide by the end of the year. The selected First Climate carbon offsetting projects contribute to fighting global warming and support the UN Sustainable Development goals. “Since the COP21 climate accord, an increasing number of corporations are concerned about fighting climate change and about reducing their carbon footprints, also when they plan meetings,” says Inge Huijbrechts, Vice President of Responsible Business for Carlson Rezidor Hotel Group. “We know that face-to-face meetings are crucial to business success. Research...

PUBLIC RELATIONS SERVICES

Hasek Communications L.L.C. Powerful Public Relations As President of Hasek Communications L.L.C. since 2001, Glenn Hasek has provided public relations services to companies such as GoConcierge.net, Guestware, Mintek Mobile Data Solutions, and other companies within and outside of the lodging industry. Services provided by Hasek Communications include: news release writing, case study writing, media relations, newsletters, press kits, white papers, brochure and other marketing-related design and writing, and ad copy writing and design. Glenn Hasek has been in the hospitality industry since 1989. Call (813) 510-3868 or e-mail hasekcom@aol.com to learn more today! Email for Details »

PUBLICATIONS

ECOpreneuring ECOpreneuring: Putting Purpose and the Planet Before Profits ECOpreneuring is a fresh approach to entrepreneurial thinking, blending passion for restoring the planet with small business pragmatics. Besides offering ecopreneur profiles, the authentic guide is packed with eco-business basics and marketing. Both small business manifesto and personal finance primer, ECOpreneuring is essential reading for ecopreneurs committed to green practices.   ECOpreneuring » Email for Details »     GreenBiz GreenBiz Via its website and weekly and monthly newsletters, GreenBiz covers top stories on environmental innovations and leadership in the business community. The publication provides easy access to a wide range of the best resources available, including case studies, cutting-edge...

Hotel Ivy Announces Partnership with TREVLS Tesla

MINNEAPOLIS—In an exclusive new partnership, the first of its kind in North America, Minneapolis’ premiere luxury hotel, Hotel Ivy, is partnering with TREVLS, a Tesla car rental company headquartered in downtown Minneapolis. Beginning this month, Hotel Ivy, 201 S. Eleventh Street in Minneapolis, will offer all guests the opportunity to reserve a Model S or X during their stay. TREVLS’ full-service experience will pick up and deliver the choice of Tesla vehicle directly to Hotel Ivy for the ultimate travel convenience. This partnership will also amplify the already popular “Dom Pérignon” experience that the hotel’s Penthouse Suite is known for. “Our...

AHLA Urges Congress to Support Brand USA Program

WASHINGTON, D.C.—“Travel and tourism is a critical driver of the U.S. economy, generating $2.3 trillion in economic output and responsible for one in nine American jobs. That’s why we are concerned that the Administration’s budget proposal eliminates federal funding for Brand USA, a public-private partnership that has been a catalyst responsible for driving more than 4.4 million incremental international visitors to the U.S. and supports thousands of American jobs,” said Katherine Lugar, AHLA President and CEO. “In the last several years, Brand USA has been a powerful force in providing America with a competitive edge and has served as a highly...

HOTEL SUPPLIES / GENERAL

Impact Enterprises Impact Enterprises: Passion Drives Our Eco-friendly Innovation We find durable eco-friendly materials to create our custom designed Menu Covers, Binder Covers, Guest Services Directory Covers, and Table-top Accessories. We work with recycled metals, solid woods from Verified Sustainable Forests, and solvent-free materials. Our custom material combinations create branding quality menu and binder covers. For truly exciting eco-friendly menu and binder covers, call toll free (702) 450-4133. Impact Enterprises » Email for Details »       Pineapple Hospitality Pineapple Hospitality: Lodging’s Leading Green Product Distributor Pineapple Hospitality is the Lodging Industry’s Premier Green Distribution, Marketing, and Consulting Company. We offer Savvy Sustainable Solutions for Lodging Properties of...

GREEN MEETINGS

Greenview Green Meetings & Sustainable Event Programs Greenview works with meeting & event planners to develop, implement, measure, and report out sustainable event programs. We help events set overall strategies for their sustainability programs and then carry them out credibly through applying frameworks such as ISO 20121, the APEX/ASTM Green Meetings Standards, and the Global Reporting Initiative Event Organizers Sector Supplement. Some of our clients include the US Green Building Council Greenbuild event, the Fancy Food Shows, and the National Meetings & Expositions of the American Chemical Society. Call Cara Unterkofler, Director, Sustainable Event Programs, Greenview, at (571) 210-2272, or e-mail...

COVERS / MENUS & GUEST DIRECTORIES

Impact Enterprises “Green Solutions” from Impact Enterprises Our Eco-friendly Presentation Products have been used since 2003. Impact’s program offers Unique, Quality, Durable, and Custom Presentation Folders, Menu Covers, Guest Services Directory Covers, Table-top Accessories, and Corporate Gifts all manufactured from Materials that minimally impact our environment. To learn more about Impact Enterprises, call (702) 450-4133. Impact Enterprises » Email for Details »

RCI’s Brian Bruno: a Marketing Guy with a Passion for Sustainability

Name: Brian Bruno Title: Vice President of Content and Brand Marketing for RCI and head of the Wyndham Destination Network sustainability program Company: RCI Years with company: 11 Primary responsibilities: Bruno, in his 12th year with RCI, is responsible for producing RCI’s member and affiliate magazines and other travel content. He is also responsible for sharing brand standards around the globe. In addition to these responsibilities, he is the RCI representative for sustainability practices and green initiatives globally for Wyndham Destination Network. Company’s most significant sustainability-related accomplishment: RCI’s Indianapolis location, in 2014, earned the Energy Star designation. Company’s most significant sustainability-related challenge moving forward: Wyndham...