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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

S’well, Marriott International’s Element Hotels Launch National Partnership

BETHESDA, MD.—Marriott International’s eco-conscious longer-stay brand Element Hotels and S’well, the fashionable, reusable hydration accessory company, are launching a national partnership, which will be activated at all 26 Element Hotels in the United States. Together, Element Hotels and S’well will be inspiring guests to make a positive impact and mindful choices for the environment and for themselves. As a stylish, reusable product that helps consumers stay hydrated and consume less plastic while on the go, S’well bottles will be available for purchase at Element Hotels’ RESTORE pantry and in each room. Guests will be able to conveniently fill their S’wells...

PURE Rooms Welcomes Jill Dean Rigsbee as V.P., Business Development

BUFFALO, N.Y.—PURE Rooms has named Jill Dean Rigsbee as Vice President, Business Development. Rigsbee will be responsible for the leadership of the PURE sales and business development team, managing new business opportunities and customizing solutions to meet hotels’ needs and guest demands. Rigsbee is a well-known trusted advisor in the hospitality industry with over 30 years of experience. She began her career working in hotels with various management companies for over a decade. For six years, she focused on hotel room operation supplies, FF&E and innovative products with Guest Supply. Rigsbee joins PURE Rooms from Avendra, a leading hospitality procurement and services company,...

BookDifferent.com Launches BookDifferent Corporate Travel Tool

AMSTERDAM—BookDifferent.com, the first and leading site that allows consumers and businesses to make informed sustainable travel decisions, has launched its Corporate Travel Tool for Travel Management Companies (TMCs). BookDifferent.com is a social enterprise that provides users with the latest data-driven and evidenced-based information on a hotel’s commitment to sustainability in an easy-to-understand way. There are more than 7,000 eco-certified accommodations on BookDifferent.com that have received one or more third-party certifications. Users can also find details on the carbon footprint of all 1.1 million accommodations. The Corporate Travel Tool gives TMCs several options for accessing this information as a data add-on to...

Earth Hour: Just 45 Days Away & Counting

Earth Hour is just 45 days away (March 24, 8:30 to 9:30 p.m. local time). How will your property be marking the event? Last year, 187 countries and territories took part, more than 3,000 landmarks switched off their lights, and millions of individuals, businesses and organizations around the world participated. Over the last decade the lodging industry has found its own unique ways to mark Earth Hour. Do a search on “Earth Hour” on the Green Lodging News website and you will find some examples. Last year, for example, more than 350 Carlson Rezidor hotels participated. The Radisson Blu Royal...

With Recyclable Linens, Entrepreneur Seeks to Revolutionize Laundry Operations

SARASOTA, FLA.—Hotel industry veteran Richard Ferrell, President of Pürlin, LLC, is aiming to revolutionize how sheets and pillow cases are managed in hotels across the United States. His company’s linens are not laundered; instead, after being used by a guest they are picked up to be 100 percent recycled. Made of high-quality microfibers designed to simulate cotton—the same as those used in products such as baby diapers and athletic wear—the sheets and pillowcases are produced and recycled by companies based in Florida and North Carolina. Once heated to 500+ degrees Fahrenheit, the linens are liquefied and become the ingredients...

WeTravel Launches Public Retreat Directory for Wellness Tourism

SAN FRANCISCO—WeTravel, a payment platform for travel organizers and companies, officially launched RetreatCenterDirectory.com, a free, public directory of thousands of wellness centers worldwide. Every listing has a detailed description, photos, and contact information. WeTravel launched the directory to respond to the increasing popularity of and demand for wellness tourism. The Global Wellness Institute estimates that wellness tourism is expected to grow annually by 7.5 percent (compared to conventional tourism’s 3.4 percent annual growth rate) and will account for $808 billion dollars in the United States alone by 2020*. The wellness community, especially individuals and organizations actively engaged in mind-body and fitness...

Interstate Hotels & Resorts Embraces Vegetarian & Vegan Trends with New F&B Promotion

ARLINGTON, VA.—Interstate Hotels & Resorts, a leading global hotel management company, announces the launch of its Vegetarian & Vegan culinary promotion for its managed hotels. This on-trend, innovative promotion meets the needs of today’s travelers for healthier eating through plant-based diets, incorporating high quality vegetarian and vegan lunch and dinner entrees in restaurants and banquets across its full-service hotels. Interstate created 27 new enticing vegetarian and vegan menu items for this promotion, which launched on Jan. 1. Because of the generational change driven by Millennials, the passion for vegetarian and vegan meals has progressed rapidly, with a 350 percent increase...

How Do You Attract Vegetarians, Vegans to Your Hotel?

One more way to put more heads in beds? Certainly. According to www.veganbits.com, about two percent of Americans are vegetarian. One in four of those are vegan. What are you doing to attract that portion of travelers? According to the 2016 Lodging Survey, just 28 percent of hotels with restaurants offer vegetarian menu choices. That means, in most cases, that portion of travelers either chooses to dine elsewhere or are not satisfied when dining at your dining establishment. How can you better meet the needs of vegetarians and vegans? One idea is to become a stop on a tour led...

Palau Pledge a Best Practice Worth Replicating Around the Planet

Palau is an island country located in the western Pacific Ocean. It contains approximately 340 islands and has an area of just 180 square miles. The population is about 21,000. As with other Pacific island nations, rising sea level presents a major environmental threat. Illegal dynamite fishing, inadequate solid waste disposal facilities and extensive sand and coral dredging also threaten the health of the environment. I bring up Palau in this column because the country is doing something very unique—something worth replicating around the world. Palau is the first nation on earth to change its immigration laws for the cause...

With Fragile Skin, Young Travelers Have Different Amenity Needs

NATIONAL REPORT—Suppliers have spent years formulating eco-friendly soaps, shampoos and lotions for their guests but, as Green Lodging News has discovered, they have neglected a very important (and very large) segment of the traveling public—kids. Especially children under the age of six, whose skin is much different than that of older youth and adults, have been pretty much forgotten. “I would be shocked if even 10 percent offer amenities for children,” says Katie Childs, Director of Sales for Gfl USA. “We have stayed at more than 20 hotels with our 13-month-old, and only one has offered bath products...