DALLAS—Motel 6 celebrated Earth Day by joining with its local communities to support Ronald McDonald House Charities (RMHC). Beginning on April 22, Motel 6 and Studio 6 locations in North America began collecting pop tabs from aluminum cans to benefit RMHC. Guests and the general public are encouraged to contribute their pop tabs at their local Motel 6 location. The collection will last through August 1, 2011. Every pound of pop tops collected (approximately 1,500 pop tabs) will provide between 25 to 60 cents to support local Ronald McDonald House Charities Chapters, supporting their ability to provide a home away from home to ill children and their families through the Ronald McDonald House program.
This pop tab collection is part of Accor North America’s larger Earth Guest Day celebration which celebrated the company’s commitment to sustainability, energy efficiency and community service. As part of the Earth Guest Day initiatives implemented at Accor hotels worldwide, Motel 6 and Studio 6, in addition to collecting pop tab donations, implemented local events focused on three areas of sustainable development: local development, fighting diseases and biodiversity. Earth Guest Day activities at Motel 6 and Studio 6 included: clean-up of local parks, river, lakes and beaches; planting of trees in local parks or on hotel premises; and blood drives at participating Motel 6 and Studio 6 locations.
The Motel 6 network promotes environmentally friendly practices year-round. Motel 6 and Studio 6 locations will continue to make improvements in sustainability and energy efficiency as part of Accor North America’s commitment to certify all Motel 6 and Studio 6 properties via Green Key by the end of the year.
Brand-wide earth-friendly initiatives include the replacement of all faucet aerators with more efficient 0.5 gallon per minute aerators in 2009, and the implementation of a chain-wide fluorescent light bulb and battery recycling program at all locations. The Motel 6/Studio 6 network has also received recognition from the Environmental Protection Agency (EPA) as an Energy Star Leader. Energy Star Leaders are recognized as part of the EPA’s Energy Star Building Challenge, a program encouraging building owners and managers to reduce energy use by 10 percent or more.
“By implementing these initiatives and contributing locally to the community, we are promoting an environmentally and community-minded society,” said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6.
Donations to Ronald McDonald House Charities can also be made online by clicking here.
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