LONDON, U.K.—Jurys Inns recently polled its guests to find out just how green they really are when staying at a hotel. Seven out of 10 guests claim they don’t forget to pack their eco-conscience when staying at a hotel and make an effort to follow the same green practices they would at home when they’re away. One in five people said they check out a hotel’s green credentials before checking in, claiming that in addition to location, service and value for money, it is a high priority when deciding which hotel to book. This supports other recent research from Samsung claiming that more than half (54 percent) of consumers think that hotels should use sustainable energy sources.
In an effort to save electricity, an overwhelming nine out of 10 guests said they wouldn’t dream of leaving the television on when they leave the hotel room. However, eight out of 10 said they are more likely to run a bath while staying at a hotel because they want to enjoy “moments of indulgence” when on holiday or traveling for business, even if it means using more water than they usually would when showering at home.
Jurys Inns is set to be the U.K.’s greenest hotel group by becoming the first in the U.K. to have all its 29 U.K. and Ireland “exceptional everyday” city center hotels awarded either a gold or silver award from the Green Tourism Business Scheme (GTBS).
“We’re pleased that our guests are as eco-conscience as we are,” said Sean Twohig, Jurys Inns’ environmental program leader. “Although it does appear that the lure of a piping hot bath is too much for some. We’ve had lots of fun working together with our guests and the communities where our hotels are based to improve each hotel’s green performance. It’s everything from the little things like our hotel general managers sourcing local eggs for breakfasts to bigger projects such as putting up solar panels on roofs and installing thousands of energy efficient light bulbs which will make us the U.K.’s greenest hotel group.”
Jurys Inns Green Poll Results
• Seven out of 10 guests said they are just as green when staying at a hotel compared with staying at home.
• One in five guests said a hotel’s green credentials would affect their booking decision.
• Only one in 10 guests think that being green when staying at a hotel isn’t worth the effort.
• Eight out of 10 guests said they are more likely to run a bath when staying at a hotel.
• Nine out of 10 guests said they wouldn’t leave the television on when leaving the hotel room.
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