CHICAGO—Hyatt Hotels Corp. and Be Well by Dr. Frank Lipman announced they will work together to support guests’ health and well-being on and off the road. The collaboration will focus on making it easier for guests to continue their routines, or try new ones, while away from home. By embedding healthy options throughout the travel journey, Hyatt and Be Well’s goal is to help travelers be their best wherever they are.
“Our guests are embracing healthier lifestyles and are increasingly looking to integrate healthy habits into their travel experiences,” said Global Chief Marketing Officer Maryam Banikarim, Hyatt Hotels Corp. “Wellness is not a one-size-fits-all concept, and it can be difficult. We are committed to listening to our guests and giving them easier options to make the best choice for them. Working with the Be Well team is helping us bring their passion for making healthy living simple into everything we do.”
As an internationally recognized pioneer in integrative and functional medicine, Dr. Lipman draws from a career that blends traditional and alternative methods to help people reclaim their natural vitality. Be Well was started in 2012 with a mission to help time-starved customers achieve genuine and sustainable life changes through support and education. By providing high quality supplements and nutrition products, Be Well offers effective and convenient ways to address health concerns. Be Well products and services are designed to increase health and well-being through preventive health and wellness content, corporate programs and personalized health coaching.
Three Park Hyatts to Start Program
The collaboration will focus on the guest experience across all Hyatt brands globally, starting at Park Hyatt hotels in New York, Chicago and Washington D.C. With the guest’s journey as the framework, experiences will include healthy refreshments at arrival, curated in-room amenities, increased fitness offerings, expanded menu options, and nutritious to-go alternatives to maintain healthy habits on the road. Beyond the guest experience, Hyatt and Be Well will partner on “Chef Workshops” bringing together Hyatt chefs and the Be Well team to create more options in overall food and beverage experiences. Retreats are also being designed to provide an immersive experience for those guests that want to go all-in by exploring nutrition, fitness and mindfulness.
“Wellness is more than a class or a diet—it’s a lifestyle,” said Chief Executive Officer Brandon Shainfeld, Be Well. “People recognize the importance of healthier options, and we are on a mission to make well-being convenient and accessible to all—on and off the road. Our longtime patients include Gwyneth Paltrow, Bobbi Brown and Donna Karan and we are excited to expand our partners to include Hyatt, where we will work together on integrating health and wellness into a traveler’s experience. It is a natural extension of the healthy habits we promote and live by every day.”
“As a frequent traveler, I know how hard it can be to maintain a healthy routine on the road,” Dr. Lipman said. “Be Well started as a way to help my patients break down barriers to everyday healthy living. I share Hyatt’s passion to care for guests’ well-being and am impressed with the approach of making it a natural part of the guest experience and I believe working together can have a meaningful impact.”
All Hyatt Gyms Always Available
Individual Hyatt properties are also providing specialized options in response to local traveler interest. For example, Hyatt Centric hotels provide guests with places close by to work out or experience the neighborhood. Park Hyatt Chicago has Shred415 workout classes on premise once a week, while Park Hyatt New York will host meditation classes with MNDFL, New York City’s premier meditation studio. All Hyatt hotels make their gyms available 24/7 making it an easy option for guests to take advantage of when they need. Each Hyatt hotel is charged with listening to its guests to determine the health and wellness options that fit travelers’ needs.
The announcement continues Hyatt’s focus on applying a holistic approach to health and wellness. In 2014 the company launched Food Thoughtfully Sourced, Carefully Served, a global program in which Hyatt chefs evolved existing menus with an eye on sustainable health. This includes such options as grass-fed meats, sustainable seafood and a “For Kids, by Kids” menu, which provides more nutritious, fresh and interactive offerings for young guests.
