BETHESDA, MD.—HIP Network announced the acquisition of sustainability platform Convene Green from ASAE (American Society of Association Executives). Previously a stand-alone brand within the ASAE Membership Toolset, Convene Green is positioned to become a preeminent industry benchmark for innovative event organizers, hotels, destinations and suppliers who service the meetings and events sector.
“We recognize that event sustainability is still one of the most underserved areas within our industry,” said Dan Sherman, Founder & CEO at HIP Network. “As a brand who represents some of the most influential Association & Corporate Planners and Suppliers, the HIP Network platform allows Convene Green to create a stronger, more innovative marketplace for environmental, social and economic impacts of meetings and events.”
Convene Green stakeholders include both event planners and strategic suppliers. Planners are pointing to key features of the new pledge structure including resources to track, manage, and communicate big or small eco-friendly initiatives throughout the lifecycle of an event. On the other end of the events ecosystem, suppliers themselves are surprised at how compatible and relevant the Convene Green Leaders enrollment process is. It takes into account previously achieved sustainability certifications, standards adoption, or organizational practices.
On Thursday, November 17, 2016, HIP Network will officially announce Convene Green’s future product plans during their innovation conference, “Sessions in the City” at the Washington Marriott Georgetown. To learn more or register for the event, visit http://www.hipnetwork.org/sessionsinthecity/.
