NEW YORK—The American Society of Interior Designers (ASID) New York Metro’s Chapter honored GROHE, a leading manufacturer of premium kitchen and bath fixtures, in its first annual design awards. Announced last month, the awards recognize outstanding design, creativity, commitment and service within the industry. GROHE was honored with three awards: the Sustainability Award, Industry Partner Award and the Creative Invention Award for GROHE Blue Chilled & Sparkling.
“We’re honored to be recognized by ASID,” said Cheryl Dixon, Head of Brand and Trade Marketing for GROHE America. “Receiving recognition from esteemed interior designers and the New York design community is especially significant.”
“Sustainability is one of GROHE’s core values and a top priority in the creation of every product from the design to development stages,” continued Dixon.
GROHE believes that water and energy consumption go hand in hand with convenience and attractive design. The highly innovative GROHE EcoJoy technology helps reduce water consumption by up to 50 percent without compromising on performance. In addition, GROHE uses brass from its own foundry, which allows the company to use recycled material internally. In GROHE factories, up to 99 percent of waste material is recycled, while energy consumption is minimized and excess heat reused.
GROHE Blue Chilled & Sparkling Faucet received the Creative Invention Award in the Design category. This is presented to a Member who has introduced innovative products or services to the profession. Easy to operate and maintain, GROHE Blue Chilled & Sparkling provides filtered, chilled and sparkling water directly from a tap. It eliminates the need for plastic bottles and pays for itself in less than 250 days, saving nearly $400 in the first year of use.
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