NEW YORK—GROHE is now offering three new advanced technology filters and an eco-friendly cleaning cartridge for its GROHE Blue Chilled + Sparkling faucet.
“Here at GROHE, it’s our goal to produce a sustainable and enjoyable water experience for all of our customers,” says Cheryl Dixon, Head of Brand Trade and Marketing for GROHE America. “Blue Chilled + Sparkling can significantly reduce a user’s carbon footprint by eliminating the need to buy bottled water. Our new filter options offer a better-tasting, customized drinking experience as well as a cleaning cartridge to further enhance this already outstanding product.”
Three different filter options, each compact and easy to install under the sink, are available to cater to a user’s specific water needs.
Through five layers of filtration, the five-stage filter removes all unwanted substances that will affect the taste and smell of water. “The option eliminates chlorine, lime scale, heavy metal and particles for a pure and fresh water taste,” Dixon says.
The first step, pre-filtration, removes larger particles. Second, the active carbon and ion exchange enables maximum yield. In the third step, the high-performance exchanger kicks in, for the highest capacity in the smallest space. Next, activated carbon filtration eliminates unpleasant tastes and odors while filtering and purifying bypass water. To conclude the process, fine filtration captures even the finest particles for the purest water at all times.
Magnesium+ Filter
Big name bottled brands like SmartWater and Dasani enrich their water with magnesium, which adds taste and is a heathy mineral, and with the Magnesium+ filter option for GROHE Blue Chilled + Sparkling, these benefits are available. GROHE is the only manufacturer offering patented technology in the filter that allows for ion exchange and the addition of magnesium.
Magnesium helps to prevent cardiovascular disease and regulate high blood pressure. It also may reverse osteoporosis and helps treat diabetes, migraines, insomnia and depression. In addition, “water in balance,” where the pH level is neutral, is a major factor in achieving the best taste and sensory properties of end products like tea and coffee.
Active Carbon Filter
Because levels of water hardness vary across the United States, affecting the taste and ability for carbonation, GROHE has developed a specialty filter designed for regions with soft water. This Active Carbon filter works properly with soft water to ensure proper levels of carbonation.
In addition to these filters, GROHE is now offering a new hazard-free cleaning cartridge, GROHE Blue Bio-Clean, which is also unlike anything else in the market. “We set out to create a bio-friendly cleaning cartridge to minimize any impact on the environment and also to reduce the risk of accidents at home,” Dixon explains.
Consuming the cleaning fluids in GROHE Blue Bio-Clean is completely safe—no safety notes are required on the packaging because of its harmlessness in every way, from the environment to children in the household. The cartridge can also be used to disinfect hands as well as the filter head.
With patented technology, the cartridge produces electrochemically activated water that contains a minimum of 70 mg/l of the oxidative active substance sodium chloride. This substance causes “micro bubbles” to develop in the water, which cause bacteria and biofilm to blast open and disintegrate.
GROHE recommends cleaning the GROHE Blue Chilled + Sparkling Water System every six months, or after a long period of not using it, like in a summer home, for example.
Go to GROHE America.
