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Green Travel Vendors Have Edge Over Non-Green Competitors

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CHICAGO—Most travelers say they prefer to buy from or patronize green vendors and service providers when they are out of town, according to a joint survey conducted by The GO Group, LLC, an international ground transportation provider and GO Airport Express, a GO Group member company based in Chicago.

More than 450 people responded to the survey which asked recipients whether they made travel decisions based on companies’ environmentally-friendly practices. Of these, a total of 66 percent said being green has at least some influence on their travel purchases, with nine percent of those noting they always prefer green vendors; 24 percent saying they usually prefer them if other factors, such as price and convenience aren’t compromised and 31 percent responding that while they prefer green vendors, they wouldn’t necessarily base their purchasing decisions on it.

Just 28 percent said a company’s eco efforts have no affect at all on their travel vendor and service provider choices.

Greenwashing Frowned Upon

In the survey comments section, respondents wrote that being green should not negatively affect service or price and that they expect efforts to be truly sustainable and not just a “marketing gimmick.”

“These results indicate that travelers are environmentally aware, and we anticipate that being green will become more important to purchase decisions,” says John McCarthy, president, The GO Group, LLC. “Companies that find ways to become more eco-conscious while still delivering economical, safe and high quality services will have an advantage over competitors.”

By nature, shared rides are green rides. With six people on board, a van uses only 30 percent of the fuel that six cars would use and creates 54 percent fewer carbon emissions. Many of the GO Group companies, including those serving GO Airport Express; Los Angeles (serving all southern California airports); San Francisco International; Seattle-Tacoma International;  Milwaukee’s General Mitchell International; Dallas-Ft. Worth and Puerto Rico’s Luis Munoz Marin International have converted or are in the process of converting all or part of their fleets to alternative fuels—either compressed natural gas or propane.

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