TORONTO—Green Hotels Global, a system that provides metrics-based information on the environmental footprint of hotels, and TripAdvisor, the world’s largest travel site, announced a partnership to add 1,375 Marriott properties, which are Green Hotels Global’s clients, to TripAdvisor GreenLeaders. The addition makes TripAdvisor GreenLeaders the largest program of its kind in the United States with more than 3,600 participating accommodations.
TripAdvisor GreenLeaders helps TripAdvisor’s community of more than 260 million travelers plan greener trips by highlighting U.S. accommodations engaging in environmentally-friendly practices.
Through the partnership, hotel properties participating in Green Hotels Global’s environmental sustainability benchmarking tool will now be automatically screened against the rating criteria of TripAdvisor GreenLeaders. Those properties meeting the minimum criteria will be enrolled in the program.
Opportunity to Showcase More Green Properties
“All the hotels participating in Green Hotels Global have demonstrated a commitment to environmental measurement and disclosure,” said Ian Lipton, President and COO of The Carbon Accounting Co., which developed and operates the Green Hotels Global program. “Our goal is to make our data readily available to travelers so they can easily select environmentally-conscious hotels, and TripAdvisor GreenLeaders uniquely provides the opportunity to showcase green properties to millions of travelers.”
Hotel properties that are members of the Green Hotels Global program are differentiated to travel managers, meeting planners and travelers for their ability to accurately track and report the carbon footprint, energy consumption, water usage and waste generation associated with roomnight usage and event bookings.
Focused on transparency, disclosure and auditability, Green Hotels Global’s methodology for quantifying environmental performance follows the Hotel Carbon Measurement Initiative (HCMI) of the International Tourism Partnership/World Travel & Tourism Council and The Greenhouse Gas Protocol of the World Resources Institute.
“The mission of TripAdvisor GreenLeaders is to make it easy for travelers to make smart, greener travel decisions, and our partnership with Green Hotels Global supports this mission by making 1,200 additional eco-friendly properties available to millions of travelers worldwide,” said Jenny Rushmore, Director of Responsible Travel at TripAdvisor. “Through initiatives like this one, in less than a year we’ve seen the GreenLeaders program grow to become the largest green hotels program in the U.S.”
Go to The Carbon Accounting Co. and TripAdvisor.
