Home Kitchen & Laundry FOODESIGN Winner of Foodservice Pioneering Concept at HX

FOODESIGN Winner of Foodservice Pioneering Concept at HX

1393
0
SHARE

NEW YORK—Foodservice design and consulting firm, FOODESIGN Associates of Charlotte, N.C., has been selected by an industry panel of judges as the winner of the 2016 Foodservice Pioneering Concept competition sponsored by HX: The Hotel Experience.

The winning concept, “ReFresh-Eatery and Market”, provides a fresh, healthy, made-to-order alternative to fast-food options typically found in a food court or public space, and uses the latest technology through cooking, iPad and mobile-app ordering. The concept provides a retail component for take-home, along with a made-to-order quick-service for customers who want to dine at the location.

“The Foodservice Pioneering competition supports innovation, which is a key ingredient to staying relevant in our industry,” said Phil Robinson, Group Show Director, Hospitality Media Group LLC. “We are thrilled to present ReFresh in a scaled, working concept model on the HX exhibit floor, November 13 to 15, at the Javits K. Javits Center Convention Center.”

Sustainability, Technology, Flexibility

“ReFresh is a concept that brings three ingredients to the design table: sustainability, technology and flexibility, said Kris Morphis, Senior V.P., FOODESIGN. “This concept provides a merger of retail and foodservice to provide an exciting experience for any foodie. It’s like going to the market and shopping for a meal, but you don’t have to try and figure it out. We are honored to be chosen this year by this fantastic group of judges and very excited about showing our concept at the HX in New York City.”

“It’s not just the millennials that this concept reaches—it’s the business traveler and the corporate professional that frequent this foodservice space in high-traffic, under-utilized spaces,” adds Erik Haviland, V.P./Group Creative Director for FOODESIGN. “Technology is a critical part of their daily routine, and the ReFresh concept we created meets them where they are already engaging—on their mobile devices.”

The FOODESIGN concept presents a foodservice outlet that should appeal to a broad base of customers. The diverse seating choices afford many different options to suit the comfort level and enhance customer experiences.

Go to HX: The Hotel Experience.

LEAVE A REPLY