TORONTO—Looking for new ways to enhance the guest experience and help travelers stay fit and maintain a balanced lifestyle while away from home, Fairmont Hotels & Resorts recently announced an extension of its partnership with German automaker BMW to provide a complimentary hotel bicycle service featuring BMW Cruise Bikes. Already present in Fairmont’s Canadian properties, Fairmont hotels across the United States will introduce these state-of-the-art bikes as the newest benefit for guests. In addition to having a selection of regular BMW Cruise Bikes available, hotels will also boast some child-sized BMW Junior Cruise Bikes, allowing families to enjoy the great outdoors together.
From The Fairmont Sonoma Mission Inn & Spa, where guests can cycle through wine country, to Fairmont Chicago, set on the doorstep of the famed Millennium Park, to Boston’s Fairmont Battery Wharf, where visitors will be able to cruise to the city’s many historic sites, there are myriad ways to take advantage of the new amenity. Lock and helmets are also provided to keep both guests and bikes safe and secure.
“BMW’s stylish Cruise Bikes have proven to be very popular at our hotels in Canada, so we are excited to extend this unique new service offering to our guests in the U.S.,” said Brian Richardson, Fairmont’s vice president, Brand Marketing & Communications. “This program allows us to work with a well-respected partner to reinforce Fairmont’s reputation of providing thoughtful services that make the travel experience more convenient, comfortable and memorable.”
“We are pleased to offer the joy of BMW to Fairmont guests and enhance their stay with our Cruise Bikes,” said Dan Creed, vice president, Aftersales, BMW of North America. “Guests can experience the engineering BMW is famous for and best of all, with zero emissions.”
Extension of Fairmont Fit Program
With a strong company-wide focus on health and wellness, the introduction of BMW Cruise Bikes acts as an extension of the company’s Fairmont Fit program. Offered to members of Fairmont President’s Club (FPC), the brand’s guest loyalty program, Fairmont Fit also provides guests with easy access to adidas training gear during their stay, delivering exercise apparel and footwear directly to guestrooms for use in-room, in the gym, or to enjoy outdoors. In addition, guests are provided with pre-loaded mp3 players, offering a wide range of tracks and genres, to use during their workout. Afterward, the training gear can simply be returned or purchased through the hotel’s guest services desk.
BMW offers a line-up of bicycles that offer performance with no fuel consumption or emissions. This is part of the company’s environmental strategy called Efficient Dynamic that incorporates a short, medium and long-term plan to improve driving dynamics while significantly lowering fuel consumption and emission levels. According to a 1990 to 2005 study by Environmental Defense, BMW Group reduced its fleet average level of carbon dioxide emissions in the United States far more than any other manufacturer, resulting in a 12 percent reduction in that timeframe.
As part of the new bicycle initiative, Fairmont is offering FPC members priority access when reserving the bikes. Free to join, Fairmont President’s Club provides guests with special benefits and privileges designed to reflect individual travel preferences and offer an enhanced level of service. Personalized travel profiles afford members customized stay experiences, while in-hotel benefits include private check-in, complimentary room upgrades, and high-speed and wireless Internet access.
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