TORONTO—Fairmont Hotels & Resorts announced an extension of its partnership with German automaker BMW Group to provide guests with complimentary hotel bicycles. Just in time for summer, Fairmont hotels all across the world will offer state-of-the-art stylish BMW Cruise Bikes to guests.
The new bikes will provide an active and environmentally sound way for travelers to explore the many unique places Fairmont calls home—from Fairmont Beijing, where guests can cycle through the Hutongs of Old Beijing to Fairmont Le Montreux Palace, where guests can explore Lake Geneva and the Swiss countryside. Lock and helmets are also provided to keep both guests and bikes safe and secure.
Already offered at Fairmont’s U.S. and Canadian properties, BMW Cruise Bikes are the perfect companion for both busy urban streets and scenic trails, promising a smooth ride on any surface thanks to a distinctive design and a Suntour suspension system. A striking frame, achieved through hydro-forming manufacturing, an advanced process using high-pressure water to allow the walls of the tube to expand inside a mold and free the aluminum of any shape restrictions, complements other original features including an integrated brake routing system that enables riders to stop on a dime.
BMW offers a line-up of bicycles that offer performance with no fuel consumption or emissions. This is part of the company’s environmental strategy called Efficient Dynamic that incorporates a short, medium and long-term plan to improve driving dynamics while significantly lowering fuel consumption and emission levels. According to a 1990—2005 study by Environmental Defense, BMW Group reduced its fleet average level of carbon dioxide emissions in the United States far more than any other manufacturer, resulting in a 12 percent reduction in that timeframe.
The new benefit is one of many ways guests can tread lightly on the environment at Fairmont. Fairmont already offers a wide range of eco-minded options for guests. “Greening our Greens” sees the majority of Fairmont-managed golf courses enrolled in environmental programs with Audubon International. For more information on Fairmont’s environmental programming, visit www.fairmont.com/environment.
