STAMFORD, CONN.—Starwood Hotels & Resorts Worldwide, Inc. announced it will significantly expand its Element Hotels portfolio in North America due to growing demand for the eco-focused brand. On track to more than double its North America footprint over the next three years, Element will open another 22 hotels across the United States and Canada by 2018 including debuts in Philadelphia, Charleston and Nashville.
“Element Hotels is experiencing unprecedented growth momentum throughout North America, as well as in a number of key global markets, due to the widespread appeal of the brand’s distinct lifestyle positioning,” said Brian McGuinness, Global Brand Leader, Specialty Select Brands for Starwood. “Sustainability is no longer optional; it’s become a requirement among a growing number of travelers worldwide, and Element is the perfect choice with its clean, modern design and eco-conscious programming.”
Over the past 12 months, Element has opened new hotels in Boston, Miami, Fargo, Bozeman, Basalt, and Vancouver. The brand will pick up even more momentum in North America by entering numerous new markets by the end of 2018, including Chandler, Ariz.; San Antonio, Texas; Moline, Ill.; Syracuse, N.Y.; Bentonville, Ark.; and Huntsville, Ala. The brand will also triple its portfolio in Texas from two hotels to eight hotels by the end of 2018.
Demand is also on the rise for dual-branded hotel developments featuring Starwood’s Aloft and Element brands in key metropolitan markets. Across North America, Starwood will open Aloft and Element hotel projects in Syracuse, N.Y. (Aloft 2016, Element 2018); Austin, Texas (2017); Dallas (2017); Redmond, Wash. (2017); and Charleston, S.C. (2018).
“Element is seeing tremendous success as conditions for new hotel development continue to improve and owners and developers embrace the versatile brand’s emphasis on smart, sustainable living,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “The innovative Element brand has consistently outperformed its competitive set by offering an entirely fresh perspective on reimagined lodging, and we expect it will continue to grow rapidly in both urban and suburban markets throughout North America and beyond.”
Go to Element Hotels.
