WATERFORD, N.Y.—Cascades Tissue Group introduced its Cascades Pink hand towels for the Away-from-Home market to honor Breast Cancer Awareness Month. In partnership with The Breast Cancer Research Foundation (BCRF), Cascades aims to help make a difference for women and families affected by this disease.
Through December 31, 2013, Cascades is donating $0.50 per case sold while supplies last, with a minimum donation of $5,000, to The Breast Cancer Research Foundation. BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding state-of-the-art research worldwide.
“Everyone has been touched in some way by this disease, and this is our chance to pay tribute to them, while at the same time contributing to an organization dedicated to finding a cure,” said Suzanne Blanchet, Cascades Tissue Group president and CEO. “We’re committed to supporting organizations that do good work, and The Breast Cancer Research Foundation is a great example.”
Organization Supports Many Researchers
BCRF has been behind the most significant breakthroughs in breast cancer over the last 20 years. In 2013 alone, the foundation committed $45 million to support the efforts of more than 200 researchers at major medical institutions across the globe.
“The Breast Cancer Research Foundation remains at the forefront of science and medicine because of the generous support of partners like Cascades, whose passion for raising awareness continues to make a significant impact in our fight to end breast cancer,” said Myra Biblowit, president and CEO of BCRF.
The Cascades Pink hand towels are available in multifold and roll formats to fit any universal dispensers in public washrooms. Made from 100 percent recycled fiber and a minimum of 50 percent post-consumer material, the hand towels use a non-harmful dye and are whitened without chlorine. For more information about this product, visit www.afh.cascades.com/pink.
