GRAND RAPIDS, MICH.—Committed to sustainability, Boxed Water launches the third year of its ReTree project in partnership with the National Forest Foundation (NFF). Through the campaign, and in celebration of Earth Day, two trees will be planted for every social media post using the hashtag #ReTree beginning now through the end of July. ReTree is one of Boxed Water’s largest tree planting commitments with a five-year goal of planting one million trees in national forests across the country.
“Our ReTree project is one way we can create an avenue for people to make a real difference through simple actions, just like the act of choosing Boxed Water,” said Daryn Kuipers, CEO of Boxed Water. “We’re constantly finding new ways to make a positive impact for our planet, and ReTree is a key initiative in this effort.”
To date, consumers have helped Boxed Water commit to over 500,000 trees from the last two ReTree seasons. Trees committed from the #ReTree 2016 campaign will be planted this summer in the following forests: Sierra National Forest, Calif.; Stanislaus National Forest, Calif.; and Uinta-Wasatch-Cache National Forest, Utah. The NFF focuses on restoring critical ecosystems and planting native trees to help those ecosystems thrive.
‘Our Forests Need Our Help’
“The National Forest Foundation is the only nonprofit organization dedicated to supporting conservation action on the 193-million-acre system of National Forests and Grasslands,” said Bill Possiel, NFF President. “Our forests need our help, and our partnership with Boxed Water, through the ReTree project, helps meet this need.”
The momentum from the last two years paves the way for this year’s project focus “Let’s Get Growing,” where Boxed Water invites people to use the hashtag #ReTree and post a photo through their social channels. For every social post, Boxed Water will plant two trees. In addition to the two tree commitment, Boxed Water will be introducing new ways for people to get involved, including planting six trees for web store purchases at boxedwaterisbetter.com.
Obsessed over providing the purest water in the most sustainable way, Boxed Water is available in 500 ml, 250 ml and 1 liter sizes. All Boxed Water boxes are made of paper that comes from trees and are 100 percent recyclable and BPA-free, providing people with a better option for purchasing packaged water.
