Survey Measured Guest Attitudes Toward Green Hotels

by Glenn Hasek March 15, 2012 06:16

The sample was quite small--just 250 people--but the results of a face-to-face survey conducted by Godwin-Charles Ogbeide, an assistant professor of hospitality and hotel management at the University of Arkansas, are worth mentioning. The purpose of the survey was to gauge perception of green hotels and the practices employed within them. The targeted geographical area for the survey was the U.S. Midwest. In regard to the importance of water conservation, 30 percent said it is rarely important to not important when they travel. Sixty-nine percent said it was somewhat important to very important. In regard to the importance of energy conservation, 10 percent said it is rarely important to not important. Eighty-nine percent said it is somewhat important to very important. In regard to the importance of waste reduction, 15 percent said it is rarely important to not important. Eighty-five percent said it is somewhat important to very important.

In regard to the general importance of green hotel practices, 12 percent said it is rarely important to not important. Eighty-eight percent said it is somewhat important to very important.

Twenty-one percent said they would be unwilling to reuse a towel. Thirteen percent said they would be unwilling to reuse a linen. Sixty-five percent said they do not prefer low-flow showerheads. Forty-one percent said they would not prefer low-flow faucets. Twenty-four percent would not prefer a low-flow toilet. When asked if they would choose one hotel over another because it is considered green, 53 percent said they somewhat agree, agree, or strongly agree.

The highlights of the results for me? Energy conservation means the most to guests, guests love a strong shower spray, and only about half will favor a green hotel when making a reservation. Ogbeide told me that he would like to do a larger study that would include more areas of the United States but he needs funding for it.

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About Me

Glenn Hasek is the publisher and editor of Green Lodging News. He has more than 20 years of experience writing about the lodging industry. He can be reached at editor@greenlodgingnews.com or by phone at (813) 510-3868.