Ten Ways to Promote Your Property's Green Certification

In my most recent blog entry I highlighted a finding in the recent CMIGreen 2nd Annual Green Traveler Survey Report regarding consumer awareness of green lodging certification programs. The survey found that consumers are pretty much clueless when it comes to knowing anything about the programs. While that is certainly the fault of those organizations that run certification programs, could it also be the fault of the owners and operators of hotels that earn green lodging certification? Could it be that they are just not doing a good job publicizing their achievements? The answer is most certainly "yes." Pineapple Hospitality recently issued a press release that lists some ways to promote a green certification. I would like to share those with you:

1. Have a website page dedicated to outlining all of your property's green efforts, with the certification there to back up your claims.
2. Use lobby signs. From the moment guests check in, they’ll be able to see you’re making an effort to promote sustainable travel.
3. Post signs in elevators. Signs here will give your captive audiences something to read, and something to think about.
4. Use "green" key cards. Many hotels are switching to green key cards, which can include a certification logo.
5. Take advantage of social media. Blogs, Twitter, Facebook and YouTube are all great ways to reach out to a younger, technologically savvy audience and let them know you care about the future of the planet.
6. Along with EcoRooms & EcoSuites, there are a number of other reputable certification programs for hotels, including Green Key, LEED, Green Seal and Energy Star for hotels. Many states also have green lodging programs you can belong to. Being members or receiving certification from these groups builds your credibility further, and offers more opportunities to get your name out there.
7. Customer communications. Make sure to note you’re green certified in any kind of client communication. This can be on stationery, brochures, reservation confirmations, or even in your e-mail signature.
8. Press releases. While it should certainly warrant a news release to announce that you’ve earned certification, beyond that you should note your green certifications in any news article you do--at least in your “About Us” boilerplate.
9. Local news. Local newspapers, TV and other outlets should know all about your certifications so they will know to come to you as one of their local green experts.
10. Events. More and more, companies are reaching out into their communities. Being green is one way that you can show you’re being a good neighbor. Share your certification achievement with those you interact with at local events.

If you do the above, you can be assured that your guests will at least begin to become aware of your property's green certification. They may even ask for more information. Thanks again to Pineapple Hospitality for sharing their tips.