Fort Lauderdale CVB Gets Busy Planting Trees

Increasingly, hotel companies and other organizations are formalizing efforts to link their businesses with good causes. Green Lodging News just learned that the Greater Fort Lauderdale Convention & Visitors Bureau, in partnership with Broward County, Fla., has started a new program for meeting planners to help offset the carbon footprint of their meetings in the area. According to the program, dubbed Plan.It.Green, the CVB and the county will plant a tree anytime a planner visits the CVB’s booth at any trade show. The CVB and county will also arrange a “volunteer planting day” for groups, or donate to the parks division when a planner submits an RFP to the bureau. What a great idea. Green Lodging News has had its own tree planting initiative since December of last year. Check it out.