Fairmont Hotels & Resorts a Master at Eco-Marketing

by Glenn Hasek June 14, 2011 04:49

If your property is within reasonable distance of a natural attraction, why not take advantage of it and put together an eco inspired package to help put heads in beds? Especially during those times when rooms are more likely to be empty, eco packages can be a great business booster. Fairmont Hotels & Resorts is becoming an expert at packaging together eco-activities with stays at its hotels. I recently received press releases detailing eco packages at two hotels--the Fairmont Chateau Whistler in Whistler, British Columbia, and the Fairmont Royal York in Toronto. At the Fairmont Chateau Whistler, the Tree Top Eco Walk package includes accommodations, a hearty lunch-to-go, and an opportunity to travel over a series of boardwalks, suspension bridges and platforms on a fully guided ecology based tour offered in partnership with ZipTrek Ecotours of Canada.

As part of Tree Top Eco Walk, guests will discover the secrets of the ancient rainforest from a bird's eye view and get their pulse racing by walking across swaying suspension bridges 200 feet above Fitzsimmons Creek. During this two hour eco tour, knowledgeable guides will share important insights on the fragile and intricate ecosystem and how Whistler is striving to be one of the most sustainable communities in North America.

At the Fairmont Royal York, an Urban Forest Getaway package is available. In tribute to UNESCO’S 2011 International Year of Forests designation, the hotel now offers an overnight stay paired with a walking tour of neighboring urban trees with expert arborist, Kent Nielsen. According to the press release about the package, it "stems" from Fairmont Hotels & Resorts’ decades-long commitment to combining responsible tourism and environmental stewardship. (I did get the "stems" pun.) At 12 p.m. every Saturday and Sunday, arborist Kent Neilsen departs from the hotel lobby and takes guests of the Urban Forest package to see a sampling of urban trees. The tour winds along streets of The Financial District and into neighboring parks to discover roots, bark and stems of the city’s green canopy. Upon return to the hotel, guests are offered a 2 p.m. garden tour and a bird’s eye view of the trees below from the vantage point of the hotel’s rooftop garden and apiary. As part of the Urban Forest Getaway package, a $10 donation is made to Tree Canada, a nonprofit organization established to encourage Canadians to plant and care for trees in urban and rural environments.

What Fairmont is doing is smart. They are proving that no matter where a property is located--urban or wilderness location--one can take advantage of nature to boost business. Have you tried something similar? How has it worked for you? I would love to know. Leave your comments here.

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About Me

Glenn Hasek is the publisher and editor of Green Lodging News. He has more than 20 years of experience writing about the lodging industry. He can be reached at editor@greenlodgingnews.com or by phone at (813) 510-3868.