Home Sales & Marketing Softscribe Inc. Signs P.R. Deal with Hawaiian Mahogany

Softscribe Inc. Signs P.R. Deal with Hawaiian Mahogany

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ATLANTA—Softscribe Inc., an Internet public relations firm that drives sales for companies targeting green tourism and hospitality, green government and related markets, announced it will provide marketing and Internet public relations services to Hawaiian Mahogany Inc., a U.S.-based, 12-year-old certified provider of verifiable carbon offset credits for environmentally responsible Fortune 1000 firms and companies in hospitality, travel and other industries.

“Carbon credits are a growing channel for businesses that want to go on record for effectively helping to stop global warming,” said Michael Squires, president of Softscribe Inc. “Carbon offset credits are mandated by many countries today; I expect to see that become a reality in the United States, as well. Hawaiian Mahogany already provides carbon credits, which are particularly important to hotel companies establishing an image of environmental responsibility.”

“We offer hotel operators a U.S.-based, tangible, verifiable investment in clean energy solutions that could pay off in higher occupancies and guest loyalty,” said Bill Cowern, president of Hawaiian Mahogany, Inc. “Studies show that 60 percent of Americans are more likely purchase products from a green company.”

Additional Offsetting Advantages

Other benefits to hotel operators Cowern cited include:

• Employee recruitment and retention: Companies with a clean ecological footprint attract smart, idealistic, young staff.

• Tax credits: Often available when American companies reduce their carbon footprint by purchasing carbon offsets from other American companies like Hawaiian Mahogany.

• New business opportunities: New reasons for people to stay at your properties for business or leisure.

• A strong future: When U.S. carbon controls are tightened, the most successful companies will be those with strategies already in place. Get a head start on your competition.

Hawaiian Mahogany Inc. (HMI), founded in 1996 and based in Kauai, Hawaii, is an award-winning, pioneering tree farm and verified carbon offset credits provider. HMI has developed an integrated cycle of sustainable processes to produce sustainable lumber, bio fuels, on-site hydroelectric power, organic fertilizer, and cattle feed. HMI manages more than 3,200 acres of reclaimed sugar plantations on Kauai, propagates and maintains more than one million tropical hardwood trees, and sequesters approximately 130,000 tons of carbon per year. The company’s processes and carbon sequestering metrics are certified by Winrock International and through the Voluntary Carbon Standard program.

Go to Softscribe.

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