SAINT CHARLES, MO.—Bringing together the latest in luxury and an Earth-friendly outlook, Pineapple Hospitality has partnered with Power Brands Hospitality as a distributor of the company’s all-new Earth Perfect and Earth Simple lines of amenities.
With the launch of Earth Simple and Earth Perfect, Pineapple and Power Brands offer luxurious, Earth-friendly amenities that span a range of benefits and budgets. Earth Simple is a nature-based amenity collection made from pure botanical extracts. Earth Perfect is a sulfate- and paraben-free amenity collection formulated with certified organic extracts.
The U.S. amenities market is a $350 million to $400 million a year business. Worldwide, it’s around $1 billion and growing. The reason for this growth is that hotels look at their amenities as a reflection of a guest’s experience, explains Mary Ann Pettorini, executive vice president for Power Brands Corp. A hotel’s amenities package is a huge part of how it defines itself. Furthermore, 85 percent of hoteliers believe amenities are very important to guests and 96 percent believe amenities can affect room satisfaction ratings.
A Way to Build Brand Awareness
“A hotel’s amenities package is certainly one major way to differentiate yourself in a crowded market,” says Ray Burger, president of Pineapple Hospitality. “Guests are going to remember the products they use during their stays—and often those products they take home with them when they check out. It’s a great way to build brand awareness and keep your guests happy and eager to book again.
“What sets Power Brands apart is not just the quality of their products, but their commitment to providing a product that is good for the body and good for the Earth,” Burger adds. “Earth Simple and Earth Perfect are two lines that demonstrate how hotels can combine elements of luxury and a commitment to the environment.”
The senior management team of Power Brands has proven experience in the hospitality and beauty industries, having created products and branding for global beauty companies including Estée Lauder, L’Oréal, Procter and Gamble and Unilever. Pettorini says that leading consumer beauty brands are finding ways to go organic and green. It’s time that more hotels follow that lead.
Pure, Natural Ingredients
Earth Simple is created with one goal in mind: to develop skin care luxuries from the purest, most natural ingredients found on Earth. Shampoos, conditioners, body washes and balms are available in 30 and 50 ml sizes.
The Earth Simple Collection includes a complete selection of in-room essentials, including dental kits, sewing Kits, shaving kits, shower caps, loofahs and shoe care. The line includes 30 and 50 ml chamomile shampoo; 30 and 50 ml elderflower conditioner; 30 and 50 ml grapefruit body wash; 30 and 50 ml rosemary body lotion; 50 gr lavender body bar; and 30 gr glycerine facial bar.
The Earth Perfect line is free of sulfates, parabens, ureas, harsh preservatives and dyes. It is available in 30 and 59 ml sizes. The Earth Perfect Collection includes a complete selection of in-room essentials, including dental kits, sewing kits, shaving kits, shower caps, loofahs and shoe care. The line includes 30 and 59 ml yarrow shampoo; 30 and 59 ml jojoba conditioner; 30 and 59 ml bayberry body wash; 30 and 59 ml elm body lotion; 30 and 59 ml mint mouthwash; 50 gr mint balm body bar; and 30 gr white tea facial bar.
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