BETHESDA, MD.—Marriott International, Inc. has launched an innovative opportunity for its customers booking group meetings to address climate change and improve the environment. A first in the lodging industry, Marriott will contribute funds on behalf of its customers to protect the critically endangered Brazilian Amazonas rainforest for meetings booked between July 1, 2008 and December 31, 2009.
Marriott is also unveiling a menu of eco-friendly green meeting products and services that will enable groups of all sizes to save water and energy, reduce waste and recycle during their stays. Some of the ways Marriott will be making meetings green include offering recycle bins in the meeting room, using green products such as pens and notepads made from recycled material, decorating with organic flowers, linen-less tables, name tag reuse and donating leftover food. The average three-day meeting attended by 1,000 people produces more than 12 tons of trash, uses 200,000 kilowatts of power and consumes 100,000 gallons of water.
“More and more, groups want to be ‘green’,” said David Marriott, senior vice president, global sales. “By joining us in our effort to protect endangered rainforests and host green meetings, they will be helping to reduce greenhouse gas emissions that impact our climate. Each year, rainforest destruction causes more carbon emissions than all of the world’s cars, trains, SUVs and trucks combined.”
How Donations Will be Determined
For qualified green meetings/stays booked during select dates, participating hotels around the world will make a cash contribution equal to 5 percent of the total cost of the group’s guestrooms. Donations will be made in the name of the group as part of Marriott’s ongoing rainforest protection plan. This program will be available for meetings of 10 sleeping rooms or more booked directly with the hotel’s sales associate—brands include JW Marriott Hotels and Resorts, Marriott Hotels and Resorts and Renaissance Hotels and Resorts. All meetings must take place between July 1, 2008 and December 31, 2009. Booking a green meeting is not a requirement of the promotion.
Just last month, Marriott International signed an agreement with the Brazilian State of Amazonas to commit $2 million to fund an environmental management plan administered by the Amazonas Sustainable Foundation. Under the agreement, the Foundation with the State of Amazonas will monitor and enforce the protection of the Juma Sustainable Reserve, an area rich in biodiversity. The Amazonas project will support employment, education and healthcare for the reserve’s approximately 500 residents. The Foundation is seeking certification of the conservation project by an independent accredited environmental auditing firm under the internationally recognized Climate, Community and Biodiversity (CCB) standards. (Click here for video.)
Working with Conservation International, a global environmental organization, Marriott has developed a five-point “green” strategy that includes: (1) carbon offsets through the protection of rainforest; (2) further reducing fuel and water consumption by 25 percent per available room over the next 10 years, and installing solar power at up to 40 hotels by 2017; (3) engaging Marriott’s top 40 vendors to supply price-neutral green products across its $10 billion supply chain; (4) empowering development partners to site, design and construct new hotels in line with the U.S. Green Building Council’s LEED (Leadership in Energy and Environmental Design) standards by the end of 2009; and (5) educating and inspiring employees and guests to support the environment through their everyday actions at home, while at work and while traveling.
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