SAN FRANCISCO—Kimpton Hotels & Restaurants, the largest boutique hotel company in the United States, announced a national partnership with The Nature Conservancy to support its ambitious Plant a Billion Trees campaign. Once completed, the campaign will remove 10 million tons of carbon dioxide annually, reducing the impact of climate change on biodiversity and human communities, and ensuring that 30 million acres of Brazil’s Atlantic Forest are restored or preserved by 2015. Kimpton will help grow a greener future and play a vital role in bringing life back to the most threatened tropical forest on Earth in the following ways:
• “Giving Tree” rate code: Starting now, travelers can book the “TNC” rate code at any Kimpton hotel to receive 10 percent off the best available rate. With each stay, Kimpton will give $10 to The Nature Conservancy, which will provide for the planting of 10 trees in Brazil’s Atlantic Forest.
• Natura water sales: Five percent of the proceeds from sales of Natura purified water at Kimpton restaurants in most locations* and an additional contribution from Natura, will go to The Nature Conservancy.
“The mission of this campaign is both ambitious and achievable,” said Niki Leondakis, chief operating officer, Kimpton Hotels & Restaurants. “Every dollar that we’re able to donate to The Nature Conservancy brings us one step closer to a sustainable planet, which has been a guiding principle of our brand since Kimpton was founded in 1981. The Nature Conservancy has demonstrated an unparalleled commitment to preserving the Earth’s precious natural habitats and we are proud to be a part of this important quest.”
Rebuilding, One Tree at a Time
“The Atlantic Forest is one of the greatest repositories of biological diversity on Earth, but it is now widely considered the world’s most endangered tropical forest,” said Amy Golden, chief conservation operating officer for The Nature Conservancy. “We are pleased to partner with Kimpton to bring this forest back from the brink and rebuild it, one tree at a time.”
Extending along the coast of Brazil, the Atlantic Forest is a biodiversity hotspot that once covered nearly 330 million acres. Today, a mere 7 percent remains. The Atlantic Forest is home to a remarkable array of wildlife, many of which cannot be found anywhere else on Earth. It is also a critical source of drinking water and hydroelectric energy for more than 120 million people, making its preservation a global conservation priority.
In addition to Kimpton’s partnership with The Nature Conservancy, it is a longstanding partner of national charities including The Trust for Public Land and Dress for Success. Through its annual Red Ribbon campaign, Kimpton hosts annual fundraising events that benefit HIV/AIDS prevention and awareness organizations in cities where Kimpton hotels operate. Kimpton’s sustainable initiatives date back to the company’s inception in 1981 and today comprise more than 70 daily eco-practices as part of its pioneering EarthCare program, which include several industry firsts such as in-room recycling bins and the use of non-toxic cleaners brandwide.