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If you’re reading this you recognize that there is a portion of your customer base who values green initiatives and you are trying to reach those guests. Those guests may be groups who have made “green” a criterion for selecting locations for their meetings or annual conferences. Or they may be individuals who are extending their environmental values to all aspects of their life—even recreation and travel. But how do you showcase your green commitment? It’s not easy to see green. To showcase your green commitment, don’t overlook the value of prominent high-aesthetic recycling containers. Whether it’s fair or not, many of your guests will judge your green efforts by the visual clues they see. Recycling bins offer your guests a constant visual reminder of your green initiatives.
WATERFORD, N.Y.—North America’s fourth largest producer of towel and tissue paper, Cascades Tissue Group, announced an extension of its Cascades Moka line with the launch of the first-ever, unbleached, 100 percent recycled, environmentally preferable facial tissue. This new beige-colored facial tissue unique to Cascades follows the award-winning, January 2012 launch of the Cascades Moka bathroom tissue, which created a new category of bathroom tissue that quickly sold through its initial inventory and is now a growing category for the company.
SEATTLE—Two Seattle based travel companies, Crooked Trails and Wildland Adventures, launched a global initiative called Travelers Against Plastic (TAP) to spread awareness about the worldwide impacts of disposable plastic water bottles, and to garner support from outbound tour operators to have their clients carry reusable water bottles and a SteriPEN or filtering system, the next time they travel abroad.
SAN DIEGO—Kirei’s new recycled millwork panel collection illustrates the phrase “one man’s trash is another’s treasure.” The Pacific Coastal Collection redwood and blue pine millwork panels are built using falloff from flooring or casework manufacture and waste wood from beetle-killed pine trees from across the western United States. The result is a set of design materials that turn industrial waste components into new eco-friendly interior design looks.
LONDON—A growing body of evidence suggests tackling food waste could help resolve many of the sustainability challenges faced by the food industry. A number of studies are linking food losses and waste to food inflation, food security, resource inputs and climate change.
CINCINNATI—Procter & Gamble, the company behind consumer brands including Gillette, Ariel, Tide and Pampers, announced that 45 of their facilities have now achieved zero manufacturing waste to landfill, which marks a major step toward the company’s long-term vision of sending zero manufacturing and consumer waste to landfills.
DOVER, DEL.—Ed Sutor, president and CEO of Dover Downs Hotel & Casino, announces that the hotel is in the process of implementing an in-room recycling program, allowing guests to participate in separating recyclables from regular landfill waste.
HONOLULU, HAWAII—Last year, eight Outrigger Hotels and Resorts properties in Waikiki waged war on waste by encouraging hotel guests to go green. More than 883,000 recyclable plastic bottles and aluminum cans were collected from guestrooms for a total weight of more than 20 tons, up from 17.5 tons in 2011. This record company performance, if stacked end to end, would equal the height of a whopping 30 Mauna Kea mountains or a tower 540 times taller than Diamond Head. Outrigger launched the in-room recycling program in 2006 at its two Waikiki beachfront hotels, encouraging visitors to leave plastic bottles and aluminum cans in a designated bin or area within the guestroom for recycling purposes. The program gained momentum, and in 2009, Reynolds Recycling honored Outrigger Enterprises Group with its inaugural “Green Leader Award” for being the top recycling and sustainability leader in Hawaii’s tourism industry. Over the last seven years, the program has collected a total of nearly 80 tons of recyclables that otherwise would have gone into landfills.
HERNDON, VA.—Staff members at the Washington Dulles Marriott Suites can’t help getting all bubbly when they talk about the Herndon hotel’s latest charitable effort. The hotel is one of just a few hotels near Dulles airport to team up with Clean the World, a nonprofit that collects soaps, shampoos, conditioners and lotions discarded by the hospitality industry every day. The organization, which operates in all 50 states, Washington, D.C., Puerto Rico and 10 Canadian provinces, then uses a patent-pending process to clean the products so volunteers can redistribute them for humanitarian purposes around the globe.
NATIONAL REPORT--On a winter’s day when the temperature in the Washington, D.C. area soared into the 70s, the ASAE Convene Green Alliance (CGA) took an adventurous group of 20 meeting professionals and industry partners on a behind-the-scenes “Green Safari” tour of the sustainability program at the Renaissance Arlington Capital View, one of only three LEED Gold certified hotels in Virginia. Participants received bandanas to wear and were greeted by Renaissance associates dressed in pith helmets and safari gear to set the theme for this unique learning format. The Green Safari demonstrated how the property earned LEED Gold status and how it benefits meeting planners, their organizations, and the planet. CGA Director Kristin Clarke kicked off the green theme by handing out corn-based compostable badge holders and lanyards made from recycled soda bottles. Even the name badges could not have been more organic—the paper was made from 50 percent Sri Lankan elephant dung and 50 percent post-consumer waste. Planners were first invited to sample sustainable breakfast fare from executive chef David Creamer.
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