Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at

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Courtyard Hotel Launches MindClick's Global Rest Better Program


SAN DIEGO—Courtyard by Marriott and MindClick Global, a leader in supply chain sustainability performance and sourcing solutions, announced the launch of the Rest Better sustainability program, a MindClick initiative to educate travelers on the environmental impact of implementing green hotel purchasing practices.

Cornell Study Finds That Sustainability is Overall Revenue Neutral for Hotel Industry


ITHACA, N.Y.—An analysis of sales and rates for 9,000 hotels has demonstrated a net neutral effect for the hotel industry’s efforts to implement sustainability. The analysis was made possible by a massive database maintained by Sabre Holdings, including Travelocity. The Cornell study concluded that the hotel industry’s fears of losing business due to implementing “green” operations is unfounded. However, on average, hotels also don’t see a revenue boost from going green. The study, “Hotel Sustainability: Financial Analysis Shines a Cautious Green Light,” by Howard G. Chong and Rohit Verma, was published by the Cornell Center for Hospitality Research (CHR) and presented at the 2013 Sustainability Roundtable, at the Cornell School of Hotel Administration. The study is available at no charge from the CHR. The roundtable, held on October 18, 2013, brought nearly three dozen international industry executives and researchers to Cornell to discuss the status and prospects of future sustainability efforts. Sabre has created a green “Eco-Certified Hotel” label for hotels that have earned any of a dozen international sustainability certifications.

Hyatt Regency Orlando Debuts PURE Hotel Rooms


ORLANDO, FLA.—Hyatt Regency Orlando, formerly The Peabody Orlando, announced it will offer 25 new hypoallergenic rooms installed by PURE Solutions. Treated with a patented seven-step process to kill and protect against 99.9 percent of viruses and bacteria, PURE rooms virtually eliminate all surface and airborne irritants and create a hypoallergenic and rejuvenating space for allergy-sufferers and health-conscious travelers.

GMIC Launches Campaign in Support of APEX/ASTM Standards


PORTLAND, ORE.—The Green Meeting Industry Council (GMIC) announced and launched a new campaign called Ask For It! in support of the APEX/ASTM standards that were completed and published in full this year. The campaign is targeted at planners, encouraging them to ask suppliers for sustainable practices. The easiest way to do this is by using the APEX/ASTM standards as a guide and resource. Once the conversation is started, the next step is to register their events and certify them at whatever level they find achievable to comply with the standards. It also is a call to action for suppliers to the event and meeting industry—venues, food and beverage, hotels and others—to certify against the standards at least to level one compliance. The standards cover the nine sectors of a meeting or event—destination, venue, accommodations, food & beverage, transportation, AV, exhibit hall, marketing communications and on-site office. These standards provide the common vocabulary and guidelines for anyone wanting to run a more sustainable meeting, whether planner or supplier.

Phoenix Resort Launches Urban Garden Culinary Experience


PHOENIX—Food has always had a powerful way of bringing families together, and now families visiting Pointe Hilton Squaw Peak Resort in Phoenix can enjoy a memorable private dining experience with the resort’s executive chef at his urban garden.

New Marriott Tote Bag Made from Recycled Bed Linen


LONDON—Marriott International has launched a limited edition tote bag with an exclusive print by British luxury accessories brand, Lily and Lionel. The print is featured on a SleepingBags tote bag made in England from 100 percent recycled bed linen provided by U.K. Marriott hotels. This first of its kind bag is available to purchase with Marriott donating a portion from the sale of every bag to The Prince’s Trust.

Greenview, Twirl Management Launch Green Venue Survey, Report


WASHINGON, D.C.—Greenview and Twirl Management recently launched the first annual Green Venue Survey and Report, a collaborative effort, supported by Freeman, to collect information and generate a freely available industry report that captures the state of convention center greening and acts as an informed talking piece to stimulate constructive discussion.

Laundrylux Launches New Website


INWOOD, N.Y.—Laundrylux has launched its new website. The site has been redesigned with a fresh, clean look and user-friendly navigation. The site includes information on the new Electrolux Professional Line 5000 and Wascomat Generation 7 equipment lineup. It also includes details on PLUS—Professional Laundry Utility Service by Laundrylux. With PLUS, hotels, nursing homes and other On Premise Laundry customers can receive new Electrolux professional laundry equipment delivered and installed for free with zero capital investment and no long-term lease or contract.

IHMRS Teams with Clean the World on One Project Kit Event


NEW YORK—The International Hotel, Motel + Restaurant Show (IHMRS) has announced a partnership with Clean the World to produce a One Project building event during the 98th IHMRS, November 10 to 12, at the Jacob K. Javits Convention Center in New York City. The objective is to assemble 10,000 One Project hygiene kits over three days with the assistance of IHMRS visitors. Clean the World collects, recycles and distributes soap and shampoo products discarded by the hospitality industry. Most hotels discard slightly used soap and bottled amenities, which often end up in already overcrowded landfills. By shipping discarded amenities to Clean the World, hotels reduce waste management costs and help save lives while being environmentally responsible. The soap products are then put through a strict sanitation process at Clean the World’s soap recycling plant before being redistributed. “Hygiene-related illnesses such as pneumonia and diarrheal disease kill about 9,000 children a day,” said Shawn Seipler, founder and executive director of Clean the World.

Wellness Tourism Partners with World Food Travel Association


LOS ANGELES—Wellness Tourism Worldwide, a leading wellness travel business, announced a signed partner agreement with the World Food Travel Assn., the world’s largest organization for the food tourism industry, with 18,000 members in 135 countries.

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