Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.


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ARIA Resort & Casino to Host Second Annual Lodging Green & Sustainability Conference & Expo

7/10/2014

LAS VEGAS—ARIA Resort & Casino, LEED Gold and Green Key certified, as well as a TripAdvisor GreenLeader at the Platinum level, will be the site of this fall’s second annual Lodging Green & Sustainability Conference & Expo in Las Vegas. The LODGING Magazine event, with the support of EcoGreen Energy Solutions, will take place October 28 to 30. “This year we anticipate doubling the size of our event in both attendance and exhibit area,” says LODGING magazine Publisher Bill Corsini, who will once again host this annual event. “While still relatively small in only our second year, the conference will again attract the best and the brightest among sustainability experts and professionals in the hotel space. We at LODGING Media are extremely excited by how well the conference was received by all participants last year, and everyone agrees the anticipation for this year is off the charts.” The three-day conference and expo will kick off on Tuesday, October 28 with a tour of ARIA, part of the CityCenter complex.


Nielsen Study: Global Consumers Willing to Put Their Money Where Their Heart Is

7/2/2014

NEW YORK—Fifty-five percent of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact, according to a new study by Nielsen. The propensity to buy socially responsible brands is strongest in Asia-Pacific (64 percent), Latin America (63 percent) and Middle East/Africa (63 percent). The numbers for North America and Europe are 42 and 40 percent, respectively. “Consumers around the world are saying loud and clear that a brand’s social purpose is among the factors that influence purchase decisions,” said Amy Fenton, Global Leader of Public Development and Sustainability, Nielsen. “This behavior is on the rise and it provides opportunities for meaningful impact in our communities, in addition to helping to grow share for brands.” The Nielsen Global Survey on Corporate Social Responsibility polled 30,000 consumers in 60 countries* to understand: how passionate consumers are about sustainable practices when it comes to purchase considerations; which consumer segments are most supportive of ecological or other socially responsible efforts; and which social issues/causes are attracting the most concern.


Hilton Garden Inn Phoenix Airport North Adds PURE Rooms

6/19/2014

PHOENIX—The Hilton Garden Inn Phoenix Airport North, a contemporary hotel with convenient access to the Phoenix metropolitan area, will add 10 allergy-friendly guestrooms by PURE Solutions to its list of offerings. PURE Rooms are treated according to a patented seven-step process that kills and protects against 98 to 100 percent of viruses, bacteria and other harmful irritants.


BookDifferent Now Listing Almost 7,000 Properties

6/11/2014

AMSTERDAM, THE NETHERLANDS—Though many travellers want to minimize the environmental impact of their trips, it can be tough to find an eco-conscious hotel, and it can be even tougher to separate the truly sustainable hotels from those that just claim to be. BookDifferent, an Amsterdam-based nonprofit, is the first hotel booking site to bring together lodgings certified by the world’s most reliable sustainability programs. After adding more than 4,500 new spots over the last year, BookDifferent now has 6,980 certified hotels, resorts and campgrounds, making it the largest eco-focused booking site on the web.


Bike Helmet Maker Bern Partners with Lenox Hotel

6/9/2014

BOSTON—Warm weather is finally upon us, which means more people than ever will once again be using bike-share programs across the country, including those who travel frequently. This spring/summer, Massachusetts-based brand Bern Unlimited is partnering with the Boston Lenox Hotel—the same hotel that Bern named one of their popular helmets after—to offer guests complimentary biking helmets.


An Update on Local & Regional U.S. Green Lodging Certification Programs

6/5/2014

NATIONAL REPORT—Earlier this year Green Lodging News updated its readers on the many state level green lodging certification and recognition programs. That article followed a series of articles in 2013 on national certification programs. This article focuses on local or regional green certification programs in which lodging establishments can participate. By our count there are six—in Annapolis, Md.; Los Angeles; McAllen, Texas; New York’s Catskill region; Ohio’s Hocking Hills region; and San Francisco. In Annapolis, properties can participate in the Annapolis Environmental Stewardship Certification Program. The Annapolis Environmental Stewardship Certification Program is a part of the Department of Neighborhood and Environmental Programs’ Sustainable Annapolis initiative. Launched in 2009, the Annapolis Environmental Stewardship Certification Program awards best practice certificates to homes, restaurants, lodging establishments, auto repair shops, schools, retail stores, places of worship, and office buildings. In order to be eligible for the two-year certification, the applicant must earn enough qualifying points from a comprehensive checklist of environmental best practices and pass a verification inspection.


Two Las Vegas Sands Resorts in Asia Earn ISO 20121 Event Sustainability Management System Certification

6/4/2014

LAS VEGAS—Las Vegas Sands Corp. announced that two of its properties in Asia have become the first integrated resorts in the region to receive a prestigious sustainability certification. Marina Bay Sands and the Venetian Macao, Las Vegas Sands’ integrated resorts in Singapore and Macao, have both earned the ISO 20121 Event Sustainability Management System certification. ISO 20121 is developed by International Organization for Standardization (ISO), the world’s largest developer of voluntary international standards. The standard provides meeting venues and event planners a framework of policies, procedures and processes that have been designed to address the management of environmental, economic and social sustainability issues throughout an event cycle. “By earning this certification, The Venetian Macao and Marina Bay Sands Singapore have significantly improved their capability to help meeting customers achieve their sustainability objectives and improve their event results,” said Norbert Riezler, chief procurement and sustainability officer for Las Vegas Sands.


Arizona Office of Tourism Unveils EV Visitor’s Guide

6/4/2014

PHOENIX—The Arizona Office of Tourism (AOT) recently launched the state’s first Electric Vehicle Travel Guide. As ownership of fully electric vehicles (EV) gains speed and the infrastructure to support EVs continues to grow throughout the state, Arizona is poised to be a destination for EV drivers looking to travel with zero tailpipe emissions.


Minneapolis Convention Center Achieves Level One Certification to ASTM Standard

5/13/2014

MINNEAPOLIS—The Minneapolis Convention Center (MCC), the largest convention center in the Upper Midwest, has achieved Level One certification to the ASTM Standard pertaining to the Evaluation and Selection of Venues for Environmentally Sustainable Meetings, Events, Trade Shows and Conferences. The international sustainability venue standard is one of nine standards introduced by the meetings, conventions, exhibitions and events industry in 2012 to provide event planners and suppliers with specifications for producing events in a more sustainable manner. “We are proud and excited to attain the ASTM Venue certification,” said Jeff Johnson, Executive Director, Minneapolis Convention Center. “Certification to the industry’s global standard is further evidence of the MCC’s ongoing commitment to sustainability.” “This is great news for the MCC and all of us working to make Minneapolis the sustainable destination choice of convention planners,” said Melvin Tennant, President and CEO, Meet Minneapolis, convention and visitors association. Meet Minneapolis is in the process of obtaining Level One certification to the ASTM Destination Standard later this year.


BPA Worldwide Names Charron V.P., Sustainability Assurance

5/8/2014

SHELTON, CONN.—Continuing efforts to build its iCompli sustainability assurance services, BPA Worldwide has named Joel Charron as Vice President, Sustainability Assurance. He will be based in Houston. In his new position, Charron will have direct responsibility for marketing and business development for iCompli’s suite of sustainability assurance services related to reporting in accordance with Global Reporting Initiative (GRI) guidelines.


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