Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.


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TripAdvisor GreenLeaders Launches in Canada, Europe

3/17/2014

NEWTON, MASS.—TripAdvisor, the world’s largest travel site, announced plans to extend its TripAdvisor GreenLeaders program into Canada and Europe for the first time, following rapid growth in the United States. Developed in consultation with the United Nations Environment Programme, the U.S. Green Building Council, Energy Star, and the International Center for Responsible Tourism Canada, the TripAdvisor GreenLeaders program aims to help travelers around the world plan greener trips by highlighting hotels and B&Bs engaging in environmentally friendly practices. For the first time, hotels and B&Bs in 19 markets, including Canada, U.K., Ireland, Germany, France, Italy and Spain, are able to apply for TripAdvisor GreenLeaders status, to add to those in the United States that were already able to apply. The program that until now was offered only in the United States awards qualifying hotels and B&Bs with TripAdvisor GreenLeaders status based on the green practices the property has in place—with properties tiered between Bronze, Silver, Gold or Platinum awards. Each award will be shown prominently on the property’s listing on TripAdvisor.


MeetGreen Announces Expanded Resource Kit

3/10/2014

PORTLAND, ORE.—MeetGreen, a leader in sustainable meeting and conference management, announced the release of the latest version of their Resource Kit featuring many tools and information designed for professional meeting planners and suppliers.


Green Travel Vendors Have Edge Over Non-Green Competitors

3/10/2014

CHICAGO—Most travelers say they prefer to buy from or patronize green vendors and service providers when they are out of town, according to a joint survey conducted by The GO Group, LLC, an international ground transportation provider and GO Airport Express, a GO Group member company based in Chicago.


MGM Grand, Delos Complete Expansion of Stay Well Rooms

2/27/2014

LAS VEGAS—In response to guest demand for healthy travel options, MGM Grand Hotel & Casino and Delos, a pioneer of Wellness Real Estate, recently completed an expansion of the Stay Well room collection and introduced the new Stay Well Lounge, providing Stay Well guests a sanctuary for private registration and relaxation as well as an elevated level of service throughout their stay.


Shaw Conference Centre Unveils Sustainability Wall

2/26/2014

EDMONTON, ALBERTA—The Shaw Conference Centre (SCC) officially unveiled its new Sustainability Wall, which showcases a vertical garden by local horticulture company Greenjeans. The garden adds color and visual interest to its location on the pedway level across from Hall D. In addition to the garden, the wall highlights a number of sustainable initiatives at the SCC and throughout the City of Edmonton.


BPA Names Mikstay Manager, Assurance Services

2/24/2014

SHELTON, CONN.—Due to the increasing importance of sustainability in the events industry and calls for more independent certification, global assurance provider BPA Worldwide announced new responsibilities for John Mikstay, who will now oversee BPA’s events supply chain certification services under the new title of Manager, Assurance Services.


GMIC Announces Speaker Lineup for San Francisco Conference

2/19/2014

SAN FRANCISCO—The Green Meeting Industry Council has announced highlights of their ninth annual Sustainable Meetings Conference taking place in San Francisco April 15 to 17, including a diverse array of sustainability leaders and activities exploring the best practices in the green event industry in San Francisco and beyond.


JW Marriott Atlanta Buckhead Installs 18 PURE Rooms

2/18/2014

ATLANTA—PURE Solutions, a provider of allergy-friendly hotel rooms, will install 18 new rooms at the JW Marriott Atlanta Buckhead. “The JW Marriott brand provides a strong emphasis on health and wellness, from locally sourced and organic cuisine to our state-of-the-art fitness center,” said General Manager, Mike Giamundo. “We believe PURE Rooms will enhance that experience for visitors to Buckhead.”


Ellis Hotel Converts Floor into Beyond by Aerus Rooms

2/13/2014

DALLAS—The Ellis Hotel, downtown Atlanta’s premier boutique hotel, recently converted an entire floor to feature exclusively Beyond by Aerus allergy-friendly rooms. Well known for its private-access women-only floor, the hotel now offers a second private-access floor offering allergy-friendly rooms by implementing the Beyond by Aerus purification process. This patent-pending system includes 15 unique treatment programs. The Ellis Hotel partnered with Beyond by Aerus to provide a solution for travelers that suffer from allergies and asthma.


Number of State Level Certification, Recognition Programs Stands at 27

2/12/2014

NATIONAL REPORT—Last year was a big year for national green lodging certification with the launch of TripAdvisor’s GreenLeaders program but at the state level there was still a lot of certification and recognition activity and that will continue through 2014. There are currently 27 state level programs that offer some degree of certification or recognition for lodging establishments actively working to reduce waste, energy consumption and water consumption. . Green Lodging News previously had listed 28 states but Montana has been removed from the list. Its partnership with Green Directory Montana is no longer active. Within the 27 states that have active programs are a total of 2,605 properties that have earned official certification or recognition for their green efforts. Common to state programs is funding challenges and lack of manpower. In one state the program is run by “one-fourth” of a person. Another state’s program was totally volunteer run. A telltale sign of a struggling state program is a website that has not been updated—in some cases, we found, not for several years.


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