Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.


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Hotel Companies Line Up Activities for Earth Hour on March 29

3/26/2014

NATIONAL REPORT—Hotel companies around the world are preparing for the eighth annual Earth Hour on Saturday, March 29 from 8:30 p.m. to 9:30 p.m. local time. Sponsored by the World Wildlife Fund, Earth Hour has grown to involve hundreds of millions of people across 7,000 cities and 154 countries in a collective statement of concern about climate change. While many lodging establishments will be extinguishing lights for an hour and asking guests to do the same, others are using the occasion to build business—offering Earth Hour-inspired drinks, for example. MGM Resorts International will once again dim lights at its resorts. Exterior lighting, rooftop signage, marquees and front features at the company’s major Strip resorts and Beau Rivage Resort and Casino in Biloxi, Miss. will be turned off during the celebration. “This event is an opportunity for us to join with others all over the world, to unite in a common mission and illustrate our commitment to the planet,” said Cindy Ortega, MGM Resorts Senior Vice President and Chief Sustainability Officer.


Travel Oregon Named Leader in Sustainable Tourism

3/26/2014

PORTLAND, ORE.—The Oregon Tourism Commission, dba Travel Oregon, has been named a Platinum-level “Leader in Sustainable Tourism” by the Hospitality Sales and Marketing Association International (HSMAI) and National Geographic Traveler. The award recognizes demonstrable leadership and innovation in preserving and communicating an authentic sense of place through a wisely managed tourism campaign.


WHOLE WORLD Water Launches Give the #WholeWorldWater

3/25/2014

NEW YORK—On World Water Day, March 22, WHOLE WORLD Water, a social enterprise that unites the hospitality and tourism industry to collectively address one of the world’s most pressing issues, access to clean and safe water, launched a global call to action: Give the #WholeWorldWater.


Westin Hotels Announces Global Launch of Well-being Movement Campaign

3/20/2014

STAMFORD, CONN.—Westin Hotels & Resorts announced the global launch of the Westin Well-being Movement, a $15 million brand-wide campaign designed to enhance the well-being of guests and associates around the world. The year-long initiative will introduce a string of innovative partnerships and programs across Westin’s six brand pillars: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well. To celebrate, Westin hotels around the world will open their doors for a well-being open house, where guests, associates and consumers can experience the brand’s signature programs. For the next week nearly 200 hotels and resorts will hold wellness events and programs open to the public including scenic guided 5K runs, Heavenly Spa mini-appointments, SuperfoodsRx Juice Bars, group yoga sessions and more. The Westin Well-being Movement will launch globally with Headspace, a leading force in the field of health and well-being. This first new partnership of 2014 is aimed at helping guests “feel well.” Headspace co-founder and meditation expert, Andy Puddicombe, will lead the charge as the authority for the brand’s “Feel Well” pillar.


TripAdvisor GreenLeaders Launches in Canada, Europe

3/17/2014

NEWTON, MASS.—TripAdvisor, the world’s largest travel site, announced plans to extend its TripAdvisor GreenLeaders program into Canada and Europe for the first time, following rapid growth in the United States. Developed in consultation with the United Nations Environment Programme, the U.S. Green Building Council, Energy Star, and the International Center for Responsible Tourism Canada, the TripAdvisor GreenLeaders program aims to help travelers around the world plan greener trips by highlighting hotels and B&Bs engaging in environmentally friendly practices. For the first time, hotels and B&Bs in 19 markets, including Canada, U.K., Ireland, Germany, France, Italy and Spain, are able to apply for TripAdvisor GreenLeaders status, to add to those in the United States that were already able to apply. The program that until now was offered only in the United States awards qualifying hotels and B&Bs with TripAdvisor GreenLeaders status based on the green practices the property has in place—with properties tiered between Bronze, Silver, Gold or Platinum awards. Each award will be shown prominently on the property’s listing on TripAdvisor.


MeetGreen Announces Expanded Resource Kit

3/10/2014

PORTLAND, ORE.—MeetGreen, a leader in sustainable meeting and conference management, announced the release of the latest version of their Resource Kit featuring many tools and information designed for professional meeting planners and suppliers.


Green Travel Vendors Have Edge Over Non-Green Competitors

3/10/2014

CHICAGO—Most travelers say they prefer to buy from or patronize green vendors and service providers when they are out of town, according to a joint survey conducted by The GO Group, LLC, an international ground transportation provider and GO Airport Express, a GO Group member company based in Chicago.


MGM Grand, Delos Complete Expansion of Stay Well Rooms

2/27/2014

LAS VEGAS—In response to guest demand for healthy travel options, MGM Grand Hotel & Casino and Delos, a pioneer of Wellness Real Estate, recently completed an expansion of the Stay Well room collection and introduced the new Stay Well Lounge, providing Stay Well guests a sanctuary for private registration and relaxation as well as an elevated level of service throughout their stay.


Shaw Conference Centre Unveils Sustainability Wall

2/26/2014

EDMONTON, ALBERTA—The Shaw Conference Centre (SCC) officially unveiled its new Sustainability Wall, which showcases a vertical garden by local horticulture company Greenjeans. The garden adds color and visual interest to its location on the pedway level across from Hall D. In addition to the garden, the wall highlights a number of sustainable initiatives at the SCC and throughout the City of Edmonton.


BPA Names Mikstay Manager, Assurance Services

2/24/2014

SHELTON, CONN.—Due to the increasing importance of sustainability in the events industry and calls for more independent certification, global assurance provider BPA Worldwide announced new responsibilities for John Mikstay, who will now oversee BPA’s events supply chain certification services under the new title of Manager, Assurance Services.


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