Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.


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Green Meeting Industry Council Sets Date for 2014 Conference

12/24/2013

PORTLAND, ORE.—The Green Meetings Industry Council (GMIC) announced its annual Sustainable Meetings Conference will be held in San Francisco, April 15 to 17, 2014. The event theme will be “bridging the gap” between conceptual sustainability and real world practices at the industry scale. The host hotel for the event will be the San Francisco Hilton. The conference will be geared toward event planners, suppliers, service providers, and destination representatives with an interest in learning the latest green meetings best practices and technologies. “The GMIC Sustainable Meetings Conference continues to innovate not only on showcasing sustainable event practices, but on the overall integration of event design with a sustainability filter to guide the process,” said Paul Salinger, President-Elect of GMIC Board of Directors and Vice President of Marketing at Oracle. “The conference will deliver a unique experience that facilitates collaborative learning with ideas from different sectors and a learning space which takes advantage of the collective wisdom of our community while challenging participants to come up with game changing solutions to transform the event marketplace.”


Destination’s Meetings Survey Touches on Key Topics

12/19/2013

ENGLEWOOD, COLO.—In the company’s second annual “State of the Meetings Industry” survey, Destination Hotels & Resorts, the fourth largest hospitality management company in the United States, forecasts major meetings trends to watch for in 2014. Based on input from more than 180 corporate, association, independent, and government planners nationwide, the report provides insight on a number of key topics: budget; lead time; location; technology; culinary; teambuilding; and environmental sustainability. Twenty-six percent of the survey participants forecast expenditures to be greater in 2014, an expected increase from the 20 percent who forecasted the same for 2013 funds, while 55 percent expect the budgets to remain the same in the New Year. Another core change is longer lead time, expected to range between two and six months in advance for 2014 bookings. The survey results indicate that rate is no longer the clear-cut feature in determining which hotel to pick for a meeting. Although still not an overwhelmingly dominant factor, 43.4 percent of the survey participants list location as the top priority.


Adoba Hotel Dearborn Adds PURE Guestrooms

12/12/2013

DEARBORN, MICH.—In the chic, historic Detroit suburb of Dearborn, Mich., Adoba Hotel is looking to create a better customer experience through their focus on sustainability and corporate responsibility. Among the myriad elements in this evolution are 10 allergy-friendly guestrooms from PURE Solutions, which reflect Adoba’s emphasis on wellness and healthy travel.


Responsible Tourism in New York State Featured in New Guide

11/7/2013

NEW YORK—New York State Division of Tourism’s iconic “I Love New York” heart logo has had a green makeover to celebrate the launch of responsibletravel.com’s new guide to responsible tourism in New York State. The guide encourages travelers to escape the confines of the Big Apple and to discover an even bigger secret—the rest of New York State’s 11 regions. Searching out wilderness hiking trails connected to the city by mainline railways, motor-free lakes best explored by kayak and enthusiastic local New Yorkers dedicated to sharing and preserving their local environments, the guide highlights the best, most inspirational travel experiences which also support local New York State communities. The guide, written by Catherine Mack, is now live at responsibletravel.com/holidays/new-york-state/travel-guide. I Love New York celebrated the launch of the guide by showcasing the green heart logo as sponsor of the “Best in Water Conservation” category at the World Responsible Tourism Awards, held at World Travel Market, London on November 6, 2013.


Pratt Institute, InterContinental New York Barclay Launch Barclay the Bee Comic Series

11/6/2013

NEW YORK—Underscoring sustainable hospitality and the importance of honeybees for the environment, InterContinental New York Barclay and The Center for Sustainable Design Strategies at Pratt Institute announced the launch of the Barclay the Bee comic series. Aiming to educate and sensitize children to the environment in a fun way, student artist Olga Andreyeva, a senior Illustration major at Pratt, has created sweet, savvy bees-in-the-city characters that playfully highlight the vital work of bees against the backdrop of their New York City home. Printed locally on 100 percent recycled paper using non-toxic inks and renewable wind-powered energy, the comics, starting with book one, are for free to download from the hotel’s sustainability blog New York Barclay Buzz and also available in print at the hotel for a $5 donation to support the Honeybee Conservancy. The first comic book, released this month, introduces the reader to the Barclay Bee character as she goes foraging in the city. Together with her young hive mate Cami, Barclay collects nectar for the hive and meets various city characters, both insect and human.


Tourism Toronto Achieves ASTM Certification at Level One

10/29/2013

TORONTO—Tourism Toronto has become the first convention and visitors association outside of the United States to reach a new international sustainability standard. The American Society for Testing and Materials (ASTM) Certification is awarded to destinations that achieve high standards in environmentally sustainable meetings, trade shows, and conferences. Tourism Toronto has been recognized as achieving Level One certification.


Courtyard Hotel Launches MindClick's Global Rest Better Program

10/24/2013

SAN DIEGO—Courtyard by Marriott and MindClick Global, a leader in supply chain sustainability performance and sourcing solutions, announced the launch of the Rest Better sustainability program, a MindClick initiative to educate travelers on the environmental impact of implementing green hotel purchasing practices.


Cornell Study Finds That Sustainability is Overall Revenue Neutral for Hotel Industry

10/22/2013

ITHACA, N.Y.—An analysis of sales and rates for 9,000 hotels has demonstrated a net neutral effect for the hotel industry’s efforts to implement sustainability. The analysis was made possible by a massive database maintained by Sabre Holdings, including Travelocity. The Cornell study concluded that the hotel industry’s fears of losing business due to implementing “green” operations is unfounded. However, on average, hotels also don’t see a revenue boost from going green. The study, “Hotel Sustainability: Financial Analysis Shines a Cautious Green Light,” by Howard G. Chong and Rohit Verma, was published by the Cornell Center for Hospitality Research (CHR) and presented at the 2013 Sustainability Roundtable, at the Cornell School of Hotel Administration. The study is available at no charge from the CHR. The roundtable, held on October 18, 2013, brought nearly three dozen international industry executives and researchers to Cornell to discuss the status and prospects of future sustainability efforts. Sabre has created a green “Eco-Certified Hotel” label for hotels that have earned any of a dozen international sustainability certifications.


Hyatt Regency Orlando Debuts PURE Hotel Rooms

10/22/2013

ORLANDO, FLA.—Hyatt Regency Orlando, formerly The Peabody Orlando, announced it will offer 25 new hypoallergenic rooms installed by PURE Solutions. Treated with a patented seven-step process to kill and protect against 99.9 percent of viruses and bacteria, PURE rooms virtually eliminate all surface and airborne irritants and create a hypoallergenic and rejuvenating space for allergy-sufferers and health-conscious travelers.


GMIC Launches Campaign in Support of APEX/ASTM Standards

10/16/2013

PORTLAND, ORE.—The Green Meeting Industry Council (GMIC) announced and launched a new campaign called Ask For It! in support of the APEX/ASTM standards that were completed and published in full this year. The campaign is targeted at planners, encouraging them to ask suppliers for sustainable practices. The easiest way to do this is by using the APEX/ASTM standards as a guide and resource. Once the conversation is started, the next step is to register their events and certify them at whatever level they find achievable to comply with the standards. It also is a call to action for suppliers to the event and meeting industry—venues, food and beverage, hotels and others—to certify against the standards at least to level one compliance. The standards cover the nine sectors of a meeting or event—destination, venue, accommodations, food & beverage, transportation, AV, exhibit hall, marketing communications and on-site office. These standards provide the common vocabulary and guidelines for anyone wanting to run a more sustainable meeting, whether planner or supplier.


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