Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.


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Velas Vallarta Resort Launches New Eco Tours

6/1/2015

PUERTO VALLARTA, MEXICO—From fostering orphaned wildlife in the general manager’s private pool to diverting 750 pounds of raw food waste daily to a local hog farmer, Velas Vallarta is committed to environmental sustainability. So, in response to guest interest, Mexico’s Velas Vallarta has launched new complimentary tours showcasing the resort’s relationship with local ecology. “We are certified with EarthCheck and also with TripAdvisor’s GreenLeaders program,” said Donald Willis, Assistant Manager of Operations. “TripAdvisor developed the GreenLeaders program with help from national and international green industry experts including the U.S. Green Building Council’s LEED Certification Program and the United Nations Environment Program which is why we are so honored to have Gold Status, the second highest level of environmentally friendly practices activation.” Velas Vallarta is located on Puerto Vallarta’s Marina Vallarta beach where sea turtles nest from June to December. Volunteers come from around the world to help scientists find and protect turtle eggs, camping on the beach for weeks.


Hilton Expands Clean Air Program for Meetings in Asia Pacific

5/19/2015

SINGAPORE—Hilton Worldwide announced that it will reduce the environmental impact of meetings and events held at more than 90 hotels and resorts in Asia Pacific through an expanded carbon emissions solution, the Clean Air Program. Starting on May 1, meeting planners and delegates can play their part in reducing carbon emissions and deliver more sustainable experiences to their customers.


Considerate Hoteliers Announces Alliance with BookDifferent

5/13/2015

LONDON—In order to be able to offer hotels the opportunity to position themselves within the market according to their CO2 emissions, Considerate Hoteliers announces a new strategic alliance with BookDifferent.com. The booking site BookDifferent indicates which of its hotels have been certified with one of the top green accreditations within the travel industry. It allows travellers to choose the right hotel according to their own sustainable standards, and further gives the opportunity to support a charity associated with BookDifferent.


IMEX to Include New Health & Wellbeing Track

5/12/2015

FRANKFORT, GERMANY—A new dedicated Health and Wellbeing track and seminars in English and German on sustainability and diversity are among the features of the restyled education program at IMEX in Frankfurt from May 19 to 21.


Sustainable Tours Lineup Announced for Meetings Conference

5/11/2015

ATLANTA—The Sustainable Tours part of the upcoming Sustainable Meetings Conference has been announced. The tours will take place on Friday, June 19 from 8:30 a.m. to 11:30 a.m. Friday is the final day of the Atlanta conference that begins on Wednesday, June 17. Tour options will include: Atlanta Botanical Garden, Atlanta Community Food Bank, Atlanta Streetcar Adventure, Center for Civil and Human Rights, Georgia World Congress Center, Hands On Atlanta, Museum of Design Atlanta, Southface Eco Office, and Westin Peachtree Plaza. One can register for the tours as part of the conference registration process.


John De Bellis Joins R&J Public Relations

5/6/2015

BRIDGEWATER, N.J.—R&J Public Relations, a full-service public relations agency with offices in Bridgewater, N.J. and Manhattan, announces the addition of John De Bellis to the agency as Director of Business Development. De Bellis comes to R&J with over 20 years of marketing and communications experience, including having served as VP of External Communications at JPMorgan Chase.


Kimpton Achieves TripAdvisor GreenLeaders Status for All Its Hotels

4/30/2015

SAN FRANCISCO—Kimpton Hotels & Restaurants announced that all 65 of its hotels are now a part of the TripAdvisor GreenLeaders program, making it the first major hotel brand to have 100 percent portfolio-wide participation in the program. Developed in partnership with U.S. Environmental Protection Agency’s Energy Star program, the U.S. Green Building Council, and the United Nations Environment Programme, TripAdvisor GreenLeaders recognizes hotels’ leadership in environmental practices and helps travelers find and plan stays with eco-friendly hotels. Since the 1980s when Kimpton began implementing environmentally responsible practices, Kimpton has implemented more than 100 programs and amenities to make its hotels and restaurants more environmentally conscious. All of its properties use non-toxic cleaning supplies, extensively recycle, consciously minimize water consumption and serve organic coffee and sustainable or local wines during their nightly hosted Wine Hour. Kimpton also offers booking codes that donate a portion of the daily room rate to The Nature Conservancy or The Trust for Public Land organizations, all while offering guests a discounted rate as well.


Pilot Offers Pen Made From Recycled Bottles

4/30/2015

JACKSONVILLE, FLA.—Pilot Pen has developed the Bottle to Pen (B2P) Line of writing instruments, which are the world’s first pens made from recycled plastic water bottles. The plastic from one bottle can be used to create approximately two B2P pens.


TripAdvisor Reveals List of First GreenLeaders Hotels in Brazil

4/29/2015

SAO PAULO, BRAZIL—TripAdvisor announced the list of the first TripAdvisor GreenLeaders hotels in Brazil. Developed with the advice of the Rainforest Alliance and the United Nations Environment Programme (UNEP), TripAdvisor GreenLeaders is one of the largest sustainability projects aimed at hotels and has awarded the GreenLeaders designation to more than 8,000 accommodations around the world and 52 now in Brazil, spread through 16 states and 41 cities. The states of Rio de Janeiro, Sao Paulo and Minas Gerais are the ones with the largest amount of sustainable accommodation with 11, nine and eight hotels respectively.


Sustainable Meetings Conference Less Than Two Months Away

4/27/2015

ATLANTA—The itinerary for the Green Meeting Industry Council’s Sustainable Meetings Conference is taking shape. This year’s event, with the theme, “Power to Change,” will be held June 17 to 19 in Atlanta at The Westin Peachtree Plaza Hotel. Registration is currently open. A featured speaker on June 17 this year is Laura Turner Seydel, Chair, Captain Planet Foundation. The Atlanta-based Foundation was founded by Ted Turner in 1991 and is now chaired by his daughter, Laura Turner Seydel. The Foundation supports high-quality, hands-on environmental stewardship projects that have enabled more than 1.1 million youth across the United States and around the world to make significant environmental improvements to their schools or communities. Derreck Kayongo, Founder, Global Soap Project, will be a featured speaker on June 18. Global Soap just recently became a division of Clean the World. Judith Webb, APR, Executive V.P., U.S. Green Building Council, is a featured speaker on June 18, and Angus Clark, General Manager, SongDivision, is a featured speaker on June 19.


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