Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.


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Minneapolis Convention Center Achieves Level One Certification to ASTM Standard

5/13/2014

MINNEAPOLIS—The Minneapolis Convention Center (MCC), the largest convention center in the Upper Midwest, has achieved Level One certification to the ASTM Standard pertaining to the Evaluation and Selection of Venues for Environmentally Sustainable Meetings, Events, Trade Shows and Conferences. The international sustainability venue standard is one of nine standards introduced by the meetings, conventions, exhibitions and events industry in 2012 to provide event planners and suppliers with specifications for producing events in a more sustainable manner. “We are proud and excited to attain the ASTM Venue certification,” said Jeff Johnson, Executive Director, Minneapolis Convention Center. “Certification to the industry’s global standard is further evidence of the MCC’s ongoing commitment to sustainability.” “This is great news for the MCC and all of us working to make Minneapolis the sustainable destination choice of convention planners,” said Melvin Tennant, President and CEO, Meet Minneapolis, convention and visitors association. Meet Minneapolis is in the process of obtaining Level One certification to the ASTM Destination Standard later this year.


BPA Worldwide Names Charron V.P., Sustainability Assurance

5/8/2014

SHELTON, CONN.—Continuing efforts to build its iCompli sustainability assurance services, BPA Worldwide has named Joel Charron as Vice President, Sustainability Assurance. He will be based in Houston. In his new position, Charron will have direct responsibility for marketing and business development for iCompli’s suite of sustainability assurance services related to reporting in accordance with Global Reporting Initiative (GRI) guidelines.


Agoda.com Announces Results of Earth Day Hotels Survey

4/23/2014

SINGAPORE—Agoda.com, one of Asia’s leading hotel booking sites and part of Nasdaq-listed Priceline Group, announced the results of their Global Earth Day Hotels Survey, which shows that while most travelers like environmentally friendly hotels, they don’t want to pay much more to stay in them. The survey, conducted online in March, 2014, asked 57,000 Agoda.com customers how they felt about environmental efforts by hotels. While 58 percent of all travelers said they preferred hotels that claimed to be environmentally friendly, only 39 percent said they would pay an extra $10 or more per night to stay in one. Travelers from the Netherlands, Denmark and the United Kingdom cared the least about eco-friendly hotels*. Only 35 percent of Danish and Dutch travelers and only 38 percent of U.K. travelers said they preferred them. They were among the least likely to want to shell out more cash, too, with 57 percent, 47 percent and 47 percent respectively saying they would not pay anything extra to stay in a green hotel.


Hilton Minneapolis Expands Number of PURE Rooms

4/23/2014

MINNEAPOLIS—The Hilton Minneapolis has doubled its inventory of hypoallergenic rooms by PURE Solutions to create an allergy-friendly floor inside the hotel. PURE Rooms are treated according to a patented seven-step process that kills and protects against 98 to 100 percent of viruses, bacteria and other airborne particles. PURE technology creates a room that is more comfortable for asthma and allergy-sufferers.


TripAdvisor Announces Highest-Rated Green Hotels in U.S.

4/16/2014

NEWTON, MASS.—TripAdvisor announced the 10 highest-rated TripAdvisor GreenLeaders hotels in the United States and the results of its eco-travel survey of more than 2,100 U.S. respondents. According to the survey, 23 percent of respondents have consciously made an eco-friendly travel choice in the past year, and 85 percent said doing so made them feel more positive about their trip. The top five most common ways U.S. respondents travel green: 1. Ensured the lights were turned off when not in hotel room—96 percent; 2. Participated in hotel’s linen/towel reuse program—90 percent; 3. Used recycling in the hotel—81 percent; 4. Ensured the air-conditioning was turned off when not in the hotel room—72 percent; and 5. Walked, biked, or used public transportation as much as possible—69 percent. “Not only is seeking out an eco-friendly accommodation good for the environment, but our survey also shows that most travelers find travel experiences more enjoyable when they make greener choices,” said Jenny Rushmore, Director of Responsible Travel at TripAdvisor.


Honeybees Check Into Three Portland Hotels

4/14/2014

PORTLAND, ORE.—Provenance Hotels announced a partnership with Bee Local that will bring local artisan honey, a uniquely Portland culinary experience, to guests of the company’s three properties in the city—Hotel Lucia, Hotel deluxe and Sentinel—and help ensure its sustainability for years to come. This month, the hyper-local Portland honey producer will install beehives on the roofs of Hotel Lucia, Hotel deLuxe and Sentinel and make its honey available in honor bars at all three downtown hotels. When the hotel hives are harvested, the honey they produce will be featured on the menus at Imperial at Hotel Lucia and the Driftwood Room and Gracie’s at Hotel deLuxe. Bee Local has been featured in culinary and cocktail creations at James Beard Award-winning Chef Vitaly Paley’s Imperial and Portland Penny Diner since the restaurants opened at Hotel Lucia in fall 2012 and he initiated the collaboration between restaurant, hotel and honey maker. Putting the beehives on the roof was a longtime dream for Paley.


Shangri-La Hotels and Resorts Eliminates Print Newspapers

4/7/2014

HONG KONG—Shangri-La Hotels and Resorts will replace approximately two million complimentary print newspapers distributed annually to guests with environmentally-friendly digital versions. The switch went into effect on March 29, 2014. The Hong Kong-based luxury hotel group has partnered with PressReader, a digital newspaper and magazine service, to replace the print newspapers. Guests and restaurant patrons will have unlimited, complimentary access to more than 2,000 local, regional and international publications from 100 countries in 60 languages.


Earth Day Plans Coming Together at Coastal, Urban Properties

4/2/2014

NATIONAL REPORT—Lodging establishments around the United States are ramping up their planning for Earth Day, Tuesday, April 22. It has now been 44 years since the first Earth Day was held in 1970. During the first Earth Day, 20 million Americans took to the streets, parks, and auditoriums to demonstrate for a healthy, sustainable environment in massive coast-to-coast rallies. In just a few weeks, Earth Day activities at hotels will range from cleanup events to photo contests to dining, cocktail and spa specials. Aqua Hospitality will celebrate Earth Day by supporting ocean preservation through both a volunteer cleanup and donation to Hui o Koolaupoko. “While we support eco-friendly programs at our hotels all year long, we’ve always felt it was important to take the time to celebrate Earth Day and mark the occasion with special efforts and donations,” said Elizabeth Churchill, Aqua Hospitality’s Senior Vice President of Sales and Marketing. “As a company with island-based hotels, water is an intrinsic part of our culture.”


AH&LA Names 2014 Good Earthkeeping Award Winners

4/1/2014

WASHINGTON, D.C.—The American Hotel & Lodging Association (AH&LA) announced the winners of the AH&LA Achievement Awards, part of the annual Stars of the Industry Awards. These awards, presented annually since 1966, distinguish individual hotels that have developed outstanding programs, events, and campaigns. Winners were chosen in the categories of Good Earthkeeping, Community Service, Special Events, Guest Relations, and Technology Innovation. The winner of the Good Earthkeeping award in the small property category is The Huntington Hotel in San Francisco, for successfully implementing a hotel-wide trash training program that reduced the trash output by almost 70 percent, saving $12,000 a year. The hotel organized a hotel-wide trash training and created a “trash police” task force to look into the waste bins in their areas and identify items that were not being thrown in the right place. The program changed habits and the way people think about trash not only at work, but also at home. For the same award in the medium property category, the winner is the Brown Palace Hotel & Spa in Denver.


Sectors Unite to Form Sustainable Destinations Alliance for the Americas

3/27/2014

ST. MICHAEL, BARBADOS—Some of the world’s most popular and appealing travel destinations are in jeopardy, vulnerable to issues like climate change and unsustainable development. Several leading organizations have joined forces to address these challenges head-on by helping tourism destinations in the Caribbean and Latin America to safeguard their natural and cultural assets, while enhancing communities and securing a vibrant regional economy. The new Sustainable Destinations Alliance for the Americas (SDAA), which was launched today (March 27) at an event in Barbados, marks the largest-scale effort to date through which public and private entities have united to focus on destination sustainability in the Americas. The Alliance includes the Organization of American States, the Caribbean Tourism Organization, global NGO Sustainable Travel International, leading cruise vacation company Royal Caribbean Cruises Ltd., and the United States Government through the United States Permanent Mission to the Organization of American States. The SDAA will offer seven destinations in the Caribbean and Latin America significant support with their sustainability efforts.


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