Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at

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TripAdvisor Announces Highest-Rated Green Hotels in U.S.


NEWTON, MASS.—TripAdvisor announced the 10 highest-rated TripAdvisor GreenLeaders hotels in the United States and the results of its eco-travel survey of more than 2,100 U.S. respondents. According to the survey, 23 percent of respondents have consciously made an eco-friendly travel choice in the past year, and 85 percent said doing so made them feel more positive about their trip. The top five most common ways U.S. respondents travel green: 1. Ensured the lights were turned off when not in hotel room—96 percent; 2. Participated in hotel’s linen/towel reuse program—90 percent; 3. Used recycling in the hotel—81 percent; 4. Ensured the air-conditioning was turned off when not in the hotel room—72 percent; and 5. Walked, biked, or used public transportation as much as possible—69 percent. “Not only is seeking out an eco-friendly accommodation good for the environment, but our survey also shows that most travelers find travel experiences more enjoyable when they make greener choices,” said Jenny Rushmore, Director of Responsible Travel at TripAdvisor.

Honeybees Check Into Three Portland Hotels


PORTLAND, ORE.—Provenance Hotels announced a partnership with Bee Local that will bring local artisan honey, a uniquely Portland culinary experience, to guests of the company’s three properties in the city—Hotel Lucia, Hotel deluxe and Sentinel—and help ensure its sustainability for years to come. This month, the hyper-local Portland honey producer will install beehives on the roofs of Hotel Lucia, Hotel deLuxe and Sentinel and make its honey available in honor bars at all three downtown hotels. When the hotel hives are harvested, the honey they produce will be featured on the menus at Imperial at Hotel Lucia and the Driftwood Room and Gracie’s at Hotel deLuxe. Bee Local has been featured in culinary and cocktail creations at James Beard Award-winning Chef Vitaly Paley’s Imperial and Portland Penny Diner since the restaurants opened at Hotel Lucia in fall 2012 and he initiated the collaboration between restaurant, hotel and honey maker. Putting the beehives on the roof was a longtime dream for Paley.

Shangri-La Hotels and Resorts Eliminates Print Newspapers


HONG KONG—Shangri-La Hotels and Resorts will replace approximately two million complimentary print newspapers distributed annually to guests with environmentally-friendly digital versions. The switch went into effect on March 29, 2014. The Hong Kong-based luxury hotel group has partnered with PressReader, a digital newspaper and magazine service, to replace the print newspapers. Guests and restaurant patrons will have unlimited, complimentary access to more than 2,000 local, regional and international publications from 100 countries in 60 languages.

Earth Day Plans Coming Together at Coastal, Urban Properties


NATIONAL REPORT—Lodging establishments around the United States are ramping up their planning for Earth Day, Tuesday, April 22. It has now been 44 years since the first Earth Day was held in 1970. During the first Earth Day, 20 million Americans took to the streets, parks, and auditoriums to demonstrate for a healthy, sustainable environment in massive coast-to-coast rallies. In just a few weeks, Earth Day activities at hotels will range from cleanup events to photo contests to dining, cocktail and spa specials. Aqua Hospitality will celebrate Earth Day by supporting ocean preservation through both a volunteer cleanup and donation to Hui o Koolaupoko. “While we support eco-friendly programs at our hotels all year long, we’ve always felt it was important to take the time to celebrate Earth Day and mark the occasion with special efforts and donations,” said Elizabeth Churchill, Aqua Hospitality’s Senior Vice President of Sales and Marketing. “As a company with island-based hotels, water is an intrinsic part of our culture.”

AH&LA Names 2014 Good Earthkeeping Award Winners


WASHINGTON, D.C.—The American Hotel & Lodging Association (AH&LA) announced the winners of the AH&LA Achievement Awards, part of the annual Stars of the Industry Awards. These awards, presented annually since 1966, distinguish individual hotels that have developed outstanding programs, events, and campaigns. Winners were chosen in the categories of Good Earthkeeping, Community Service, Special Events, Guest Relations, and Technology Innovation. The winner of the Good Earthkeeping award in the small property category is The Huntington Hotel in San Francisco, for successfully implementing a hotel-wide trash training program that reduced the trash output by almost 70 percent, saving $12,000 a year. The hotel organized a hotel-wide trash training and created a “trash police” task force to look into the waste bins in their areas and identify items that were not being thrown in the right place. The program changed habits and the way people think about trash not only at work, but also at home. For the same award in the medium property category, the winner is the Brown Palace Hotel & Spa in Denver.

Sectors Unite to Form Sustainable Destinations Alliance for the Americas


ST. MICHAEL, BARBADOS—Some of the world’s most popular and appealing travel destinations are in jeopardy, vulnerable to issues like climate change and unsustainable development. Several leading organizations have joined forces to address these challenges head-on by helping tourism destinations in the Caribbean and Latin America to safeguard their natural and cultural assets, while enhancing communities and securing a vibrant regional economy. The new Sustainable Destinations Alliance for the Americas (SDAA), which was launched today (March 27) at an event in Barbados, marks the largest-scale effort to date through which public and private entities have united to focus on destination sustainability in the Americas. The Alliance includes the Organization of American States, the Caribbean Tourism Organization, global NGO Sustainable Travel International, leading cruise vacation company Royal Caribbean Cruises Ltd., and the United States Government through the United States Permanent Mission to the Organization of American States. The SDAA will offer seven destinations in the Caribbean and Latin America significant support with their sustainability efforts.

Hotel Companies Line Up Activities for Earth Hour on March 29


NATIONAL REPORT—Hotel companies around the world are preparing for the eighth annual Earth Hour on Saturday, March 29 from 8:30 p.m. to 9:30 p.m. local time. Sponsored by the World Wildlife Fund, Earth Hour has grown to involve hundreds of millions of people across 7,000 cities and 154 countries in a collective statement of concern about climate change. While many lodging establishments will be extinguishing lights for an hour and asking guests to do the same, others are using the occasion to build business—offering Earth Hour-inspired drinks, for example. MGM Resorts International will once again dim lights at its resorts. Exterior lighting, rooftop signage, marquees and front features at the company’s major Strip resorts and Beau Rivage Resort and Casino in Biloxi, Miss. will be turned off during the celebration. “This event is an opportunity for us to join with others all over the world, to unite in a common mission and illustrate our commitment to the planet,” said Cindy Ortega, MGM Resorts Senior Vice President and Chief Sustainability Officer.

Travel Oregon Named Leader in Sustainable Tourism


PORTLAND, ORE.—The Oregon Tourism Commission, dba Travel Oregon, has been named a Platinum-level “Leader in Sustainable Tourism” by the Hospitality Sales and Marketing Association International (HSMAI) and National Geographic Traveler. The award recognizes demonstrable leadership and innovation in preserving and communicating an authentic sense of place through a wisely managed tourism campaign.

WHOLE WORLD Water Launches Give the #WholeWorldWater


NEW YORK—On World Water Day, March 22, WHOLE WORLD Water, a social enterprise that unites the hospitality and tourism industry to collectively address one of the world’s most pressing issues, access to clean and safe water, launched a global call to action: Give the #WholeWorldWater.

Westin Hotels Announces Global Launch of Well-being Movement Campaign


STAMFORD, CONN.—Westin Hotels & Resorts announced the global launch of the Westin Well-being Movement, a $15 million brand-wide campaign designed to enhance the well-being of guests and associates around the world. The year-long initiative will introduce a string of innovative partnerships and programs across Westin’s six brand pillars: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well. To celebrate, Westin hotels around the world will open their doors for a well-being open house, where guests, associates and consumers can experience the brand’s signature programs. For the next week nearly 200 hotels and resorts will hold wellness events and programs open to the public including scenic guided 5K runs, Heavenly Spa mini-appointments, SuperfoodsRx Juice Bars, group yoga sessions and more. The Westin Well-being Movement will launch globally with Headspace, a leading force in the field of health and well-being. This first new partnership of 2014 is aimed at helping guests “feel well.” Headspace co-founder and meditation expert, Andy Puddicombe, will lead the charge as the authority for the brand’s “Feel Well” pillar.

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