MIAMI—Cambean Hospitality, a Miami Beach-based hospitality group that owns and manages four boutique hotel properties in the South Beach area, has announced the selection of Plan A Public Relations & Marketing, Inc. to manage their marketing and communications activities. Plan A will be responsible for increasing exposure and building brand recognition for Cambean Hospitality and their properties, as well as the re-launch of the historic Clifton South Beach as a green hotel in early 2009.
“Cambean Hospitality has built a solid reputation for excellence in owning and managing four exclusive properties in the Miami Beach area,” stated Brian Scheinblum, president of Cambean Hospitality. “As we move into a new direction that focuses on eco-luxury travel and sustainable hospitality practices, we need a marketing partner that understands the hospitality industry from the trade, consumer and supplier perspectives. With their focus on the hospitality industry, Plan A was the clear choice.”
By creating a unique branding and communications strategy, Plan A will support Cambean Hospitality’s efforts to increase their exposure in the competitive South Florida market. Core messages will include Cambean Hospitality’s property milestones, business relationships and promotional programs, as well as their expected LEED certification.
“One of the great facets of Cambean Hospitality is that they are bringing true ‘green’ and sustainable hospitality to the South Beach area,” stated Andrea Roland, president of Plan A. “For an independent brand to take on such progressive initiatives and implement them on a property-wide basis is a great testament to their leadership, vision and long-term goals for the Miami hospitality sector.”
Plan A has been providing strategic public relations and marketing services for clients in the hospitality industry since 1996.
Go to www.planapr.com.
