NEW YORK—Mission-driven luxury hotel brand, 1 Hotels, and leading lifestyle media company, mindbodygreen, partnered to celebrate the hotel’s grand opening on Earth Day, April 22, with a free public mindfulness event at 1 Hotels’ newest property in Brooklyn Heights.
The partnership saw a headline Earth Day event take place at 1 Hotels’ flagship property 1 Hotel Brooklyn Bridge, with supporting satellite activations at other 1 Hotel locations including Central Park, New York and South Beach, Miami.
“Every year, the world pays tribute to our planet on Earth Day, utilizing it as an effective advocacy vehicle to build a healthy, sustainable environment, address climate change and protect the Earth for future generations,” says 1 Hotels’ Vice President of Sustainability, Amanda DeSantis. “At 1 Hotels, our core philosophy is that the world around us is beautiful and we want to keep it that way, so it was a natural alignment for us to host this nationwide first event that facilitates awareness of the world’s largest environmental movement.”
Live Panel Discussions
Curated by mindbodygreen, the Brooklyn event hosted a variety of activities including rooftop yoga led by Los-Angeles based instructor Caley Alyssa, group meditations led by Light Watkins and 1 Hotels’ in house meditation leader Biet Simkin, astrology readings with Bess Matassa of Mojave Rising and one-on-one sessions with Treatment by Lanshin, a Brooklyn-based wellness studio. Additionally, there was a musical and visual performance by BELLA GAIA and live panel discussions facilitated by CEO and Founder of mindbodygreen, Jason Wachob around sustainability, which was livestreamed at Facebook/mindbodygreen.com.
Brooklyn vendors including Keap, Natchie, Matchaful, Devoción and more were selling and sampling locally-made food, beverages, gift items, beauty and wellness products. Additional refreshments were available for purchase through 1 Hotels, along with local vendors from the new DeKalb Market Hall, opening later this spring, including Ample Hills Creamery, Bread & Spread and Jianbing Co.
“Environmental sustainability is in our DNA at mindbodygreen,” said CEO and Founder of mindbodygreen, Jason Wachob. “We strive to help people live their best life mentally, physically, spiritually, emotionally and environmentally. We’re proud to be partnering with 1 Hotels this Earth Day to bring our community together to inspire them with information that will drive action to protect our environment.”